Cartographer visited petroleum boom towns to draw popular bird’s-eye views.
Thaddeus M. Fowler created detailed, panoramic maps of America’s earliest petroleum boom towns during the late nineteenth and early twentieth centuries. His popular cartographic depictions of oil patch communities in Pennsylvania, Oklahoma, and Texas offered “aero views” seemingly drawn from great heights.
More than 400 Thaddeus Fowler panoramas have been identified. There are 324 in the Library of Congress, including this one of Oil City, Pennsylvania, in 1896. Source: Library of Congress Geography and Map Division, Washington, D.C.
Fowler has the largest number of panoramic maps in the collection of the Library of Congress (LOC) in Washington, D.C. His hand-drawn lithographs have fascinated viewers since the Victorian Age. Being depicted in one of Fowler’s maps, also known as “bird’s-eye views,” was a matter of civic pride for many community leaders. (more…)
“Small cannons throwing a three-inch solid shot are kept at various stations throughout the region…”
Early petroleum technologies included cannons for fighting oil tank storage fires, especially in the Great Plains, where lightning strikes ignited derricks, engine houses, and tanks. Shooting a cannonball into the base of a burning storage tank allowed oil to drain into a holding pit or ditch, putting out the fire.
“Oil fires, like battles, are fought by artillery,” proclaimed the Massachusetts Institute of Technology in December 1884. Oilfield conflagrations challenged America’s petroleum industry since the first commercial well in 1859 (see First Oil Well Fire). An MIT student offered a recent, first-person account.
Especially in Midwest oilfields, lightning strikes could ignite derricks, engine houses, and rows of storage tanks. Photo courtesy Butler County History Center & Kansas Oil Museum.
“Lightning had struck the derrick, followed pipe connections into a nearby tank and ignited natural gas, which rises from freshly produced oil. Immediately following this blinding flash, the black smoke began to roll out,” the writer noted in The Tech, a student newspaper established in 1881.
The MIT article, “A Thunder Storm in the Oil Country,” described what happened next:
“Without stopping to watch the burning tank-house and derrick, we followed the oil to see where it would go. By some mischance the mouth of the ravine had been blocked up and the stream turned abruptly and spread out over the alluvial plain,” reported the article.
Oilfield operators used muzzle-loading cannons to fire solid shot at the base of burning oil tanks, draining the oil into ditches to extinguish the blaze.
“Here, on a large smooth farm, were six iron storage tanks, about 80 feet in diameter and 25 feet high, each holding 30,000 barrels of oil,” it added, noting the burning oil “spread with fearful rapidity over the level surface” before reaching an oil storage tank.
“Suddenly, with a loud explosion, the heavy plank and iron cover of the tank were thrown into the air, and thick smoke rolled out,” the writer observed.
“Already the news of the fire had been telegraphed to the central office, and all its available men and teams in the neighborhood ordered to the scene,” he added. “The tanks, now heated on the outside as well as inside, foamed and bubbled like an enormous retort, every ejection only serving to increase the heat.”
Technological innovations in Oklahoma oilfields helped improve petroleum production worldwide. The oilfield artillery exhibit at the Oklahoma Oil Museum in Seminole educated visitors until the museum closed in 2019. Photo by Bruce Wells.
The area of the fire rapidly extended to two more tanks: “These tanks, surrounded by fire, in turn boiled and foamed, and the heat, even at a distance, was so intense that the workmen could not approach near enough to dig ditches between the remaining tanks and the fire.”
Noting the arrival of “the long looked for cannon,” the reporter noted, adding, “Since the great destruction is caused by the oil becoming overheated, foaming and being projected to a distance, it is usually desirable to let it out of the tank to burn on the ground in thin layers; so small cannons throwing a three-inch solid shot are kept at various stations throughout the region for this purpose.”
The wheeled cannon was placed in position and “aimed at points below the supposed level of the oil and fired,” explained the witness. “The marksmanship at first was not very good, and as many shots glanced off the iron plates as penetrated, but after a while nearly every report was followed by an outburst.”
The oil in three storage tanks was slowly drawn down by this means, “and did not again foam over the top, and the supply to the river being thus cut off, the fire then soon died away.”
Mobil Oil in 1969 donated to Corsicana, Texas, a cannon that once stood at the Magnolia Petroleum tank farm “to shoot a hole in the bottom of the Cyprus tanks if lightning struck.”
In the end, “it was not till the sixth day from that on which we saw the first tank ignited that the columns of flame and smoke disappeared,” the 1884 MIT article concluded. “During this time 180,000 barrels of crude oil had been consumed, besides the six tanks, costing $10,000 each, destroyed.”
Postcards promoted a community’s petroleum prosperity with images of gushers and burning oil tanks. The Lima oilfield was discovered in 1885. Circa 1910 postcard published by Robbins Bros., Boston.
Visitors to Corsicana, Texas — where oil was discovered while drilling for water in 1894 (see First Texas Oil Boom) — can view an oilfield cannon donated to the city in 1969 by Mobil Oil. The marker notes:
“Fires were a major concern of oil fields. This cannon stood at the Magnolia Petroleum tank farm in Corsicana. It was used to shoot a hole in the bottom of the Cyprus tanks if lightning struck. The oil would drain into a pit around the tank to be pumped away. The cannon was donated by Mobil Oil Company in 1969.”
Another cannon can be found on exhibit in Bartlesville, Oklahoma, near the first Oklahoma oil well, drilled a decade before 1907 statehood. Exhibits at Discovery One Park include an 84-foot cable-tool derrick first erected in 1948 and replaced in 2008.
Still more oilfield artillery also can be found at the Kansas Oil Museum in Butler County. Another educates tourists in Ohio.
An oilfield cannon exhibit in Discovery One Park in Bartlesville, site of the first significant Oklahoma oilfield discovery of 1897. Photo by Bruce Wells.
The Wood County Historical Center and Museum in Bowling Green displays its “unusual fire extinguisher” among its petroleum-artifact collection. The Buckeye Pipeline Company of Norwood donated the cannon, according to the museum’s director, Kelli King.
“The cannon, cast in North Baltimore (Ohio), was used in the 1920s in Cygnet before being moved to Northwood,” Kelli reported in 2005, adding that more local history can be found in the museum’s documentary “Ohio Crude” and in its exhibit, “Wood County in Motion.”
Museums in nearby Hancock County and Allen County also have petroleum collections from the Buckeye State’s oilfields.
Modern Oilfield Firefighting
When oilfield well control expert and firefighter Paul “Red” Adair died at age 89 in 2004, he left behind a famous “Hell Fighter” legacy. The son of a blacksmith, Adair was born in 1915 in Houston and served with a U.S. Army bomb disposal unit during World War II.
Adair began his career working for Myron M. Kinley, who patented a technology for using charges of high explosives to snuff out well fires. Kinley, whose father had been an oil well shooter in California in the early 1900s, also mentored Asger “Boots” Hansen and “Coots” Mathews of Boots & Coots International Well Control and other firefighters.
Famed oilfield firefighter Paul “Red” Adair of Houston, Texas, in 1964.
In 1959, Adair founded Red Adair Company in Houston and soon developed innovative techniques for “wild well” control. His company would put out more than 2,000 well fires and blowouts worldwide — onshore and offshore.
The Texas firefighter’s skills were tested in 1991 when Adair and his company extinguished 117 oil well fires set in Kuwait by Saddam Hussein’s retreating Iraqi army. Adair was joined by other pioneering well firefighting companies, including Cudd Well Control, founded by Bobby Joe Cudd in 1977.
Russian Anti-Tank Gun
Unable to control a 2020 oil well fire in Siberia, a Russian oil company called in the army. In May, a well operated by the Irkutsk Oil Company in Russia’s Irkutsk region ignited into a geyser of flame. When Irkutsk Oil Company firefighters were unable to extinguish the blaze, the Russian Defense Ministry flew a Rapira MT-12 anti-tank gun to the well site.
The Russian army’s 100-millimeter gun repeatedly fired at the flaming wellhead, “breaking it from the well and allowing crews to seal the well,” according to a June 8, 2020, article in Popular Mechanics.
In 1966, the Soviet Union used a nuclear device to extinguish a natural gas fire — as U.S. scientists experimented with nuclear fracturing of natural gas wells (see Project Gasbuggy tests Nuclear “Fracking”).
Learn more about the earliest oilfield fires and how the petroleum industry fought them with cannons, wind-making machines (including jet engines), and nuclear bombs in Oilfield Firefighting Technologies.
Citation Information – Article Title: “Oilfield Artillery fights Fires.” Authors: B.A. Wells and K.L. Wells. Website Name: American Oil & Gas Historical Society. URL: https://aoghs.org/technology/oilfield-artillery-fights-fires. Last Updated: December 11, 2025. Original Published Date: September 1, 2005.
November 18, 1847 – Manufactured Gas illuminates U.S. Capitol –
Lamps fueled by “coal gas” began replacing whale oil lamps in the U.S. Capitol. Manufactured gas distilled beneath the Capitol flowed through newly installed pipes into light fixtures, including chandeliers in both House chambers. James Crutchett had invented the lighting system and convinced Congress to appropriate $17,500 to fund his plan, which included a lantern atop the dome.
A mast with a gas lantern was erected on the U.S. Capitol dome in 1847. The rotunda interior used 1,083 gas jets by 1865. Incandescent lighting began in 1885. Image courtesy Architect of the Capitol.
Onlookers witnessed “one of the most splendid and beautiful spectacles we ever beheld,” according to David Rotenstein in History Sidebar. Crutchett built a gas plant in the Capitol’s northwest quadrant, placing lighting fixtures throughout the building.
Although the dome’s 80-foot mast and lantern would be removed within a year, a citywide manufactured gas system followed — similar to ones established in Philadelphia and Baltimore (see Illuminating Gaslight).
November 19, 1861 – America exports Oil for First Time
America exported petroleum for the first time when the merchant brig Elizabeth Watts departed the Port of Philadelphia for Great Britain. The Union vesselarrived in London 45 days later carrying a cargo of 901 barrels of Pennsylvania oil and 428 barrels of refined kerosene.
Launched in 1847 by the shipbuilding firm of J. & C.C. Morton of Thomaston, Maine, the Elizabeth Watts was about 96 feet long with a draft of 11 feet.
The shippers were the successful Philadelphia import-export firm of Peter Wright & Sons, which since its founding in 1818 had prospered transporting glass, porcelain, and queensware china. The company hired the brig Elizabeth Watts to ship the petroleum to three British companies. On January 9, 1862, the brig sailed down the Thames River to arrive at London, where it took 12 days to unload the 1,329 barrels of oil and kerosene.
November 19, 1927 – Phillips Petroleum introduces “Phillips 66” Gasoline
After a decade as an exploration and production company, Phillips Petroleum entered the business of refining and retail gasoline distribution. The Bartlesville, Oklahoma, company introduced a new line of gasoline — “Phillips 66” — at its first service station, which opened in Wichita, Kansas.
Originally promoted as a dependable “winter gasoline,” by 1930 “Phillips 66” gasoline was marketed in 12 states.
The gasoline was named “Phillips 66” because it had propelled company officials down U.S. Highway 66 at 66 mph on the way to a meeting at their Bartlesville headquarters. The roadway became part of Phillips Petroleum marketing plans for the new product, which boasted “controlled volatility,” the result of a higher-gravity mix of naphtha and gasoline.
By 1930, Phillips 66 gasoline was sold at 6,750 outlets in 12 states. Because the composition made Phillips 66 gas easier to start in cold weather, ads enticed motorists to try the “New Winter Gasoline.”
November 20, 1866 – Improved Well Torpedo patented
Col. Edward A.L. Roberts of New York City patented improvements to his Roberts Torpedo, an oilfield technology for increasing production by fracturing oil-bearing formations. “Our attention has been called to a series of experiments that have been made in the wells of various localities by Col. Roberts, with his newly patented torpedo,” noted the Titusville Morning Herald newspaper in 1865. “The results have in many cases been astonishing.”
Portrait of Col. Edward Roberts, the Union Civil War veteran who patented well “torpedo” technologies that vastly improved oil production.
The Civil War Union Army veteran would receive many patents for his “Exploding Torpedoes in Artesian Wells” method to increase petroleum production (see Shooters – A “Fracking” History).
November 20, 1930 – Oil Booms bring Hilton Hotels to Texas
After buying his first hotel in the booming oil town of Cisco, Texas, Conrad Hilton opened a high-rise in El Paso. While visiting Cisco in 1919, Hilton had witnessed roughnecks from the Ranger oilfield waiting for rooms. Hilton’s first hotel, the Mobley, offered 40 rooms for eight-hour periods to coincide with workers’ shifts. Thanks to booming oilfields, Hilton was firmly established in Texas. His El Paso Hilton (now the Plaza Hotel) was placed on the National Register of Historic Places in 1980.
November 20, 1980 – Well taps Salt Mine, drains Louisiana Lake
Minutes after its drilling crew evacuated, a Texaco drilling platform overturned and disappeared into a whirlpool that drained Lake Peigneur, Louisiana, over the next three hours. The crew had accidentally penetrated a salt dome containing the mining operations of Diamond Crystal Salt Company.
All 50 miners working as deep as 1,500 feet below the surface escaped with no serious injuries as a maelstrom swallowed the $5 million Texaco platform — and 11 barges holding drilling supplies.
Photo from a 1981 government study of the “Jefferson Island Mine Inundation,” Texaco’s accidental drilling into a salt mine one year earlier. Photo courtesy Federal Mine Safety and Health Investigation Report.
“Texaco, who had ordered the oil probe, was aware of the salt mine’s presence and had planned accordingly; but somewhere a miscalculation had been made, which placed the drill site directly above one of the salt mine’s 80-foot-high, 50-foot-wide upper shafts,” noted a 2005 article about the Lake Peigneur vortex.
According to a 1981 government report, “Jefferson Island Mine Inundation,“ evidence for identifying the exact cause was washed away, but Texaco and Wilson Drilling paid $32 million to Diamond Crystal Salt Company and another $12.8 million to a nearby botanical garden. Changed from freshwater to saltwater with a depth reaching 200 feet, Lake Peigneur became the deepest lake in Louisiana.
November 21, 1925 – Magnolia Petroleum incorporates
Formerly an unincorporated joint-stock association with roots dating to an 1889 refinery in Corsicana, Texas, Magnolia Petroleum Company incorporated. The original association had sold many grades of refined petroleum products through more than 500 service stations in Texas, Oklahoma, and Arkansas.
Magnolia Petroleum operated gas stations throughout the Southeast.
Within a month of the new company’s founding, John D. Rockefeller’s Standard Oil of New York (Socony) purchased most Magnolia Petroleum assets and operated it as a subsidiary. Magnolia merged with the Socony Mobile Oil Company in 1959 and adopted the red Pegasus logo at gas stations. Magnolia Petroleum assets were part of the 1999 merger that created ExxonMobil.
November 21, 1980 – Millions watch “Dallas” Episode
The cliffhanger episode “Who shot J.R.?” on the prime-time soap opera “Dallas” was watched by 83 million people in the United States and 350 million worldwide. The CBS show debuted in 1978 and revolved around two Texas oil families, one featuring Larry Hagman as J.R. Ewing, “the character fans loved to hate,” according to History.com. Hagman’s portrayal of a “greedy, conniving, womanizing scoundrel” and the business dealings of Ewing Oil Company would stereotype the Texas petroleum industry for seasons.
November 22, 1878 – Tidewater Pipe Company established
Byron Benson organized the Tidewater Pipe Company in Pennsylvania. In 1879 his company would build the first oil pipeline to cross the Alleghenies from Coryville to the Philadelphia Reading Railroad 109 miles away in Williamsport. This technological achievement was considered by many as the first true oil pipeline in America, if not the world.
Despite protests from teamsters, a 109-mile oil pipeline revolutionized oil transportation. Photo courtesy explorepahistory.com.
The difficult work — much of it done in winter using sleds to move pipe sections — bypassed Standard Oil Company’s dominance in transporting petroleum. Tidewater made an arrangement with Reading Railroad to haul the oil in tank cars to Philadelphia and New York. In 1879, about 250 barrels of oil from the Bradford field was pumped across the mountains and into Williamsport.
More than 80 percent of America’s oil soon would come from Pennsylvania oilfields, according to Floyd Hartman Jr. in a 2009 article, “Birth of Coryville’s Tidewater Pipe Line.”
November 22, 1905 – Glenn Pool Field discovered in Indian Territory
Two years before Oklahoma statehood, the Glenn Pool (or Glenpool) oilfield was discovered in the Creek Indian Reservation south of Tulsa. The greatest oilfield in America at the time, it would help make Tulsa the “Oil Capital of the World.” Many independent oil producers, including Harry F. Sinclair and J. Paul Getty, got their start during the Glenn Pool boom.
An oilfield pioneers monument was dedicated in April 2008 at Glenpool, Oklahoma. Photo by Bruce Wells.
With production exceeding 120,000 barrels of oil a day, Glenn Pool exceeded Tulsa County’s earlier Red Fork Gusher. The giant oilfield even exceeded production from Spindletop Hill in Texas four years earlier. The Ida Glenn No. 1 well, drilled to about 1,500 feet deep, led to more prolific wells in the 12-square-mile Glenn Pool.
By the time of statehood in 1907, Tulsa area oilfields made Oklahoma the biggest U.S. oil-producing state. Learn more in Making Tulsa “Oil Capital of the World.”
November 22, 2003 – Smithsonian Museum features Transportation
A permanent exhibit about U.S. transportation history opened at the Smithsonian’s National Museum of American History in Washington, D.C. “Get your kicks on 40 feet of Route 66,” the Smithsonian exhibit noted on opening day of the $22 million renovation of the museum’s Hall of Transportation.
Opened in 2003 after a $22 million renovation, the Transportation Hall of the National Museum of American History exhibits 340 historic objects in 26,000 square feet. Photo by Bruce Wells.
Hundreds of artifacts are displayed in chronological order, allowing visitors “travel back in time and experience transportation as it changed America,” the hall today includes examples of the first models of Oldsmobile, Franklin, and Cadillac. Also preserved is the Duryea brothers’ 1893-1994 model, considered to be the first American car driven by an internal combustion engine.
The first U.S. seagoing Liquefied Petroleum Gas (LPG) ship went into service as Warren Petroleum Corporation of Tulsa, Oklahoma, sent the Natalie O. Warren from the Houston Ship Channel to Newark, New Jersey. The vessel had an LPG capacity of 38,053 barrels in 68 vertical pressure tanks.
The Natalie O. Warren, a converted freighter, had an LPG capacity of 38,053 barrels in 68 vertical pressure tanks.
The one-of-a-kind ship was the former Cape Diamond dry-cargo freighter before being converted by the Bethlehem Steelyard in Beaumont, Texas. The experimental design led to innovative maritime construction standards for such vessels.
Warren Petroleum became the largest producer and marketer of natural gasoline and propane in the world by the early 1950s, according to an exhibit at the Tulsa Historical Society and Museum. LPG tankers today carry 20 times the capacity of the early vessels.
Among the great Oklahoma oilfields, Glenn Pool in 1905 helped the careers of Sinclair, Getty, and others.
Greater than the 1901 oilfield discoveries at nearby Red Fork and Spindletop Hill in Texas, the Oklahoma Territory giant Glenn Pool field produced a “light and sweet” oil from the Creek Indian Reservation. Its discovery made Tulsa the “Oil Capital of the World.”
On a chilly fall morning in 1905 — two years before Oklahoma became a state — oil was discovered on the Glenn family farm south of Tulsa. The oilfield discovery well launched a drilling boom that greatly exceeded the first Oklahoma oil well of 1897 at Bartlesville. (more…)
African American entrepreneurs began their Oklahoma oil venture in 1917.
Discovery of Oklahoma’s giant Healdton oilfield in August 1913 about 20 miles northwest of Ardmore launched years of investment as petroleum companies competed to secure leases and drill. In the African American community, four entrepreneurs formed the Ardmore Lubricating Oil Company.
Oklahoma’s Daily Ardmoreite reported on August 15, 1918, that Ardmore Lubricating Oil Company moved a Star Rig to explore for oil on land adjacent to the town of Tatums. Image from online auction sale.
Today, East 2nd Street is the heart of the “Deep Deuce” district and is known for its historic jazz and culture. But in 1917, that part of downtown was exclusively for “coloreds,” segregated to the other side of the Santa Fe railroad tracks. It was the era of Gov. William “Alfalfa Bill” Murray’s Jim Crow laws (the Civil Rights Act was still half a century away), but along East 2nd Street African-American businesses and neighborhoods prospered.
Ardmore Lubricating Oil Company moved into offices at 319 and 321 East 2nd Street, across from the Black Dispatch weekly, established two years earlier by Roscoe Dunjee. Advertised as the “Largest circulation Negro journal in Oklahoma,” the paper soon carried Ardmore Lubricating Oil Company promotions encouraging readers to invest.
“Buy Stock in a Home Company – With Men Whom You Know at its Head…100 acres leased and shallow wells producing the high-grade of oil,” declared one ad. The company announced plans “to deepen our 1,360 foot well to the lower pay.” Early investors could get in for the bargain price of $1 a share.
As Ardmore Lubricating Oil operations continued into June 1919, news reports for stockholders were mixed. The company completed a producing well on its 100-acre lease that yielded one barrel of oil a day of “high grade lubrication oil.” The company’s chemist predicted it would be worth $10 a barrel at a time when ordinary oil was selling for $2 dollars per barrel.
In 1920, Ardmore Lubricating Oil began moving equipment to drill a well just outside Tatums, about 80 miles south of Oklahoma City. The company announced it would build its own refinery there to process its especially valuable oil from the Healdton field. Tatums was one of about 50 all-black towns in the former Indian Territory that grew from post Civil War reconstruction. These self-segregated communities were reflective of the times; they remain as reminders of America’s struggle with race and identity.
With a new lab opened in 1920 upstairs at its Oklahoma City offices, the company’s wells reportedly could produce “high grade lubrication oil” and “Icthyol Oil,” a salve for eczema and other skin conditions. Image from online auction sale.
The superintendent, manager and stock salesman of the Ardmore Lubricating Oil, H.E. Baker, published a telegraphed message about the Tatums well site: “We have three wells producing the highest grade and most valuable oil found in the United States, the great drug Icthyol Oil, one of the most sought for and needed products of the world today.”
“Icthyol” was a popular European skin ointment produced from dry distillation of sulfur-rich oil shale, but Ardmore Lubricating Oil Company executives declared they could refine it from Tatums’ crude oil and process it in their own laboratory. In February 1920, the company announced a four-day grand opening to celebrate their new lab upstairs.
“The general public is cordially invited to come and see Kerosene, Automobile Oil and Icthyol,” noted an Ardmore Lubricating Oil promotion. Other ads proposed mutually beneficial business arrangements with merchants, investors, farmers, and consumers.
Increasingly creative financing and uninterrupted stock sales were needed for Ardmore Lubricating Oil to remain solvent. The Black Dispatch in 1921 praised H.E. Baker, noting his company’s “development grows by leaps and bounds…You can get into this company now on the ground floor, $10 is all that you can invest at this time for each member of the family, this will insure at the outset an equal opportunity for all, later on the hundreds of stock holders can get together and determine as to the larger plan of organization.”
Tatums’ townspeople in 1927 hosted and acted in “Black Gold,” a silent picture produced by Norman Studios and featuring an “All Colored Cast.” Posters courtesy IMDB.com and Norman Studios.org.
However, construction of the Ardmore Lubricating Oil refinery in Tatums still had not begun by August 1921. News about the company’s oil wells grew scarce as Baker sold his own leases. The last appeals for new investors appearing in the Black Dispatch were nevertheless optimistic:
“Wonderful Opportunities In Larger Faith And Deeper Hole,” proclaimed the newspaper. “To anyone with a limited amount of brains it can be seen that a little more faith and a deeper hole will bring into the hands of the Negro landholders in this section the millions of dollars, which their white neighbors all around them are reaping hourly from the derricks that have lunched great holes in the earth and are spouting liquid treasure everywhere.”
A few years later, but too late for Ardmore Lubricating Oil, the area around Tatums did experience an oil boom that was celebrated on the big screen. In 1927, townspeople hosted the making of Black Gold, a silent picture produced by Norman Studios and distributed to all-black theaters the next year. The Florida-based studio described its movie as a “stirring epic of the oil fields” with a cast including, “U.S. Marshall L.B. Tatums. and the entire all-colored City of Tatums, Oklahoma.”
The action-packed melodrama featured Ace Brand, his sweetheart Alice, and a one-legged cowboy (named Peg), who overcame both adversity and injustice in the oil patch. While the film’s happy ending delivered an oil gusher, Ardmore Lubricating Oil Company did not.
Few financial records remain about the company, but Gateway to Oklahoma History and the Black Dispatch’s archives offer more context to this almost forgotten story from U.S. petroleum history.
Citation Information – Article Title: “Ardmore Lubricating Oil Company.” Author: Aoghs.org Editors. Website Name: American Oil & Gas Historical Society. URL: https://aoghs.org/stocks/ardmore-lubricating-oil-company. Last Updated: February 21, 2024. Original Published Date: July 4, 2019.
Ardmore Lubricating Oil Company opened offices in this building on East 2nd Street in a segregated district of downtown Oklahoma City known for its prospering businesses and jazz music nightlife. Photo courtesy The Black Dispatch, Oklahoma City, April 20, 1922, Vol. 7, No. 20.
Decades of production from the Healdton oilfield would yield more than 200 million barrels of oil — but the prolific field left hundreds of forgotten petroleum companies hidden in its exploration and production history.
Oil production from the Healdton field was shallow, averaging about 1,000 feet, and the low cost of drilling attracted many small ventures that operated on capital raised by aggressive stock sales. State “Blue Sky” laws had yet to restrain advertising excesses and promotions. Competition for investors often was fierce (see Homestead Oil Company).
Ardmore Lubricating Oil Company
When a group of foundering Coffeyville, Oklahoma, investors gave up on their 100-acre oil lease in 1917, four African American entrepreneurs bought out the venture and its unfinished 1,360-foot-deep well, which had encountered “several light sands” and a water-filled borehole.
Wilson Newman, J.C. Pratt, S.M. Holland, and Heston Welborn formed the Ardmore Lubricating Oil Company, capitalized at $50,000, and set up offices on East 2nd Street in Oklahoma City.
Oklahoma’s Daily Ardmoreite reported on August 15, 1918, that Ardmore Lubricating Oil Company moved a Star Rig to explore for oil on land adjacent to the town of Tatums. Image from online auction sale.
Today, East 2nd Street is the heart of the “Deep Deuce” district and is known for its historic jazz and culture. But in 1917, that part of downtown was exclusively for “coloreds,” segregated to the other side of the Santa Fe railroad tracks. It was the era of Gov. William “Alfalfa Bill” Murray’s Jim Crow laws (the Civil Rights Act was still half a century away), but along East 2nd Street African-American businesses and neighborhoods prospered.
Ardmore Lubricating Oil Company moved into offices at 319 and 321 East 2nd Street, across from the Black Dispatch weekly, established two years earlier by Roscoe Dunjee. Advertised as the “Largest circulation Negro journal in Oklahoma,” the paper soon carried Ardmore Lubricating Oil Company promotions encouraging readers to invest.
“Buy Stock in a Home Company – With Men Whom You Know at its Head…100 acres leased and shallow wells producing the high-grade of oil,” declared one ad. The company announced plans “to deepen our 1,360 foot well to the lower pay.” Early investors could get in for the bargain price of $1 a share.
As Ardmore Lubricating Oil operations continued into June 1919, news reports for stockholders were mixed. The company completed a producing well on its 100-acre lease that yielded one barrel of oil a day of “high grade lubrication oil.” The company’s chemist predicted it would be worth $10 a barrel at a time when ordinary oil was selling for $2 dollars per barrel.
In 1920, Ardmore Lubricating Oil began moving equipment to drill a well just outside Tatums, about 80 miles south of Oklahoma City. The company announced it would build its own refinery there to process its especially valuable oil from the Healdton field. Tatums was one of about 50 all-black towns in the former Indian Territory that grew from post Civil War reconstruction. These self-segregated communities were reflective of the times; they remain as reminders of America’s struggle with race and identity.
With a new lab opened in 1920 upstairs at its Oklahoma City offices, the company’s wells reportedly could produce “high grade lubrication oil” and “Icthyol Oil,” a salve for eczema and other skin conditions. Image from online auction sale.
The superintendent, manager and stock salesman of the Ardmore Lubricating Oil, H.E. Baker, published a telegraphed message about the Tatums well site: “We have three wells producing the highest grade and most valuable oil found in the United States, the great drug Icthyol Oil, one of the most sought for and needed products of the world today.”
“Icthyol” was a popular European skin ointment produced from dry distillation of sulfur-rich oil shale, but Ardmore Lubricating Oil Company executives declared they could refine it from Tatums’ crude oil and process it in their own laboratory. In February 1920, the company announced a four-day grand opening to celebrate their new lab upstairs.
“The general public is cordially invited to come and see Kerosene, Automobile Oil and Icthyol,” noted an Ardmore Lubricating Oil promotion. Other ads proposed mutually beneficial business arrangements with merchants, investors, farmers, and consumers.
Increasingly creative financing and uninterrupted stock sales were needed for Ardmore Lubricating Oil to remain solvent. The Black Dispatch in 1921 praised H.E. Baker, noting his company’s “development grows by leaps and bounds…You can get into this company now on the ground floor, $10 is all that you can invest at this time for each member of the family, this will insure at the outset an equal opportunity for all, later on the hundreds of stock holders can get together and determine as to the larger plan of organization.”
Tatums’ townspeople in 1927 hosted and acted in “Black Gold,” a silent picture produced by Norman Studios and featuring an “All Colored Cast.” Posters courtesy IMDB.com and Norman Studios.org.
However, construction of the Ardmore Lubricating Oil refinery in Tatums still had not begun by August 1921. News about the company’s oil wells grew scarce as Baker sold his own leases. The last appeals for new investors appearing in the Black Dispatch were nevertheless optimistic:
“Wonderful Opportunities In Larger Faith And Deeper Hole,” proclaimed the newspaper. “To anyone with a limited amount of brains it can be seen that a little more faith and a deeper hole will bring into the hands of the Negro landholders in this section the millions of dollars, which their white neighbors all around them are reaping hourly from the derricks that have lunched great holes in the earth and are spouting liquid treasure everywhere.”
A few years later, but too late for Ardmore Lubricating Oil, the area around Tatums did experience an oil boom that was celebrated on the big screen. In 1927, townspeople hosted the making of Black Gold, a silent picture produced by Norman Studios and distributed to all-black theaters the next year. The Florida-based studio described its movie as a “stirring epic of the oil fields” with a cast including, “U.S. Marshall L.B. Tatums. and the entire all-colored City of Tatums, Oklahoma.”
The action-packed melodrama featured Ace Brand, his sweetheart Alice, and a one-legged cowboy (named Peg), who overcame both adversity and injustice in the oil patch. While the film’s happy ending delivered an oil gusher, Ardmore Lubricating Oil Company did not.
Few financial records remain about the company, but Gateway to Oklahoma History and the Black Dispatch’s archives offer more context to this almost forgotten story from U.S. petroleum history.
Citation Information – Article Title: “Ardmore Lubricating Oil Company.” Author: Aoghs.org Editors. Website Name: American Oil & Gas Historical Society. URL: https://aoghs.org/stocks/ardmore-lubricating-oil-company. Last Updated: February 21, 2024. Original Published Date: July 4, 2019.
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