Son preserves magazine advertisement with father operating “Caterpillar” D4 Diesel Tractor in New York oilfield.
While working as a foreman in the oilfield service industry in Pennsylvania and New York, Charles Gerringer’s father operated an innovative diesel-fueled tractor. The family kept a circa 1950 trade magazine advertisement featuring Harold Gerringer as he worked at a well using the “Caterpillar” D4.
“My Dad worked for N.V.V. Franchot and was a foreman in the oil and gas fields around Allegany, New York,” Charles noted in a 2019 email to the American Oil & Gas Historical Society. “I have an advertisement of him using one of the first modern Caterpillar tractors to pull a well.”
The trade magazine advertisement featured Harold Gerringer with a “Caterpillar” D4 at a workover site (replacing production equipment to extend the life of a well). The promotion came from an prominent machine company in the region that sold the “Caterpiller” D4, whose virtue was its low diesel fuel consumption.
Franchot oil lease
“Never was there a cheaper power on a lease,” the ad proclaimed. Originally designed for farm use, the 41-horsepower tractor proved popular in oilfields. Its ads appeared in Producers Monthly magazine, published by the Bradford District of the Pennsylvania Oil Producers Association from 1936 to 1969.
The “Caterpiller” D4 ad began with a simple description of the oilfield photo. “Four men and a tractor are putting new economy into their work on the N.V.V. Franchot lease at Four Mile, New York, lease pictured above. Credit is due to the N.V.V. F. Munson, the general superintendent, Lawrence Gallets, the foreman, Harold Gerringer the tractor operator, and Norbert Karl, the able helper,” the text noted.
“For more than three months now this ‘Caterpillar’ Diesel D4 Tractor has been operating at the amazingly low fuel consumption of only four gallons of Diesel fuel in an eight-hour day,” the ad continued.
The Caterpillar Company ad, promoting the region’s supplier, Beckwith Machine Company, proclaimed: “Never was there a cheaper power on a lease, never so much work for so little fuel cost, and never greater satisfaction for the owner built into a Tractor.”
Beckwith Machine provided contact information for sales at field offices in Pittsburgh, Bradford, Wilkes-Barre, and Harrisburg. Bradford today is home to the Penn-Brad Oil Museum. Not far away in New York, the Pioneer Oil Museum in Bolivar also preserves the region’s considerable petroleum history.
Special thanks to Charles Gerringer, a supporting member of the American Oil & Gas Historical Society, for sharing a brief part of his father’s oilfield history. Learn about other families’ efforts to preserve their petroleum heritage in American Oil & Gas Families.
Recommended Reading: Empire Oil: The Story of Oil in New York State (1949) by John P Herrick. “If you are doing business in the oil and gas industry in New York State this is a must read. The level of historical research is excellent,” noted one reviewer in 2014 after reading the 474-page history. Your Amazon purchase benefits the American Oil & Gas Historical Society. As an Amazon Associate, AOGHS earns a commission from qualifying purchases.
The American Oil & Gas Historical Society preserves U.S. petroleum history. Become an AOGHS supporting member and help maintain this energy education website and expand historical research. For more information, contact firstname.lastname@example.org. © 2021 Bruce A. Wells.
Citation Information – Article Title: “Saving a Workover Well Tractor Ad.” Authors: B.A. Wells and K.L. Wells. Website Name: American Oil & Gas Historical Society. URL: https://aoghs.org/Saving a Workover Well Tractor Ad. Last Updated: July 2, 2021. Original Published Date: June 14, 2020.