by Bruce Wells | Jul 19, 2024 | Petroleum History Almanac
Oilfield service provider Zero Hour Bomb Company produced “cannot backlash” fishing reels in 1949.
Zebco oilfield history began in 1947 when Jasper R. Dell Hull walked into the Tulsa offices of the Zero Hour Bomb Company. The amateur inventor from from Rotan, Texas, carried a piece of plywood with nails arranged in a circle and wrapped in line. Attached was a coffee-can lid that could spin.
Hull, known by his friends as “R.D.,” had an appointment with executives at the Oklahoma oilfield service company.
Since its incorporation in 1932, the Zero Hour Bomb Company had become well known for manufacturing dependable electric timer bombs for fracturing geologic formations. It designed and patented technologies for “shooting” wells to increase oil and natural gas production.
The Zero Hour Bomb Company was founded in Tulsa, Oklahoma, in 1932. Photos courtesy Zebco.
Zero Hour Bomb Company’s timer controlled a mechanism with a detonator inside a watertight casing. The downhole device could be pre-set to detonate a series of blasting caps, which set off the well’s main charge, shattering rock formations.
Hull’s 1947 visit was timely for Zero Hour Bomb Company, because post World War II demand for its electrically triggered devices had declined. With the military no longer needing oil to fuel the war, the U.S. petroleum industry was in recession. The company and other once booming Oklahoma service companies were reeling, and the future did not look good.
“Vast fossil fuel reserves beneath other Middle Eastern nations were being unlocked,” noted journalist Joe Sills in a 2014 article. “OPEC was beginning to take shape, and Texas and Oklahoma-based domestic oil in the U.S. was about to take a decades-long backseat to foreign oil.”
Further, with company patents expiring in 1948, “the Zero Hour Bomb Company needed a solution,” explained Sills, an editor for Fishing Tackle Retailer. After examining Hull’s contraption, a prototype fishing reel, the company hired him for $500 a month. Hull later received a patent that would transform Zero Hour Bomb Company – and sport fishing in America.
Downhole Patents and a Fishing Reel
Beginning in the early 1930s, Zero Hour Bomb engineers patented many innovative oilfield products. A 1939 design for an “Oil Well Bomb Closure” facilitated assembly of an explosive device capable of withstanding extreme pressures submerged deep in a well.
A 1940 innovation provided a hook mechanism for safely lowering torpedoes into wells. The locking method was to “positively prevent premature release of the torpedo while it is being lowered into the well.”
The July 28, 1953, patent for a canvas “well bridge” would be among the last Zero Hour Bomb Company received as an oilfield equipment manufacturer, thanks to R.D. Hull’s late-1940s design for a fishing reel (insert) illustrated in his February 2, 1954 patent.
The separate patent in 1941 patent improved positioning blasting cartridges using a plugging device made of canvas that looked like an upside-down umbrella. It automatically opened, “when the time bomb or weight reached a position at the bottom of the well.”
In 1953, an improved “well bridge” design took the concept even further — but it would be the last patent Zero Hour Bomb received as an oilfield equipment manufacturer. By then, the earliest model of Hull’s new “cannot backlash” reel was attracting crowds at sports shows.
“After trying to design ‘brakes’ for bait-casting reels, and even failing at launching one fishing reel company, Hull hit on a better way one day as he watched a grocery store clerk pull string from a large fixed spool to wrap a package,” reported Lee Leschper in a 1999 Amarillo Globe-News article.
Zero Hour Bomb Company’s first “cannot backlash” reel made its public debut at a Tulsa sports expo in June 1949.
Hull realized he needed a cover to keep the line from spinning off the reel itself and soon developed a prototype, Leschper noted. “Zero Hour officials asked two company employees who were avid fishermen for their opinions on the reel. One tied his set of car keys to the end of the line and sent a cast flying through one of the windows in the plant. The other sent a cast high over the building. All were impressed.”
Given his own Hull-designed fishing reel at about age six, Leschper recalled, the “tiny black pushbutton reel” came with 6 lb. monofilament line (see Nylon, A Petroleum Polymer) and a four-foot hollow fiberglass rod. His small rig included a hard, yellow plastic practice plug. “I wore it down to a nub pitching it across the hard-baked grass in our front yard.”
A Zero Hour Bomb Company package addressed to President Eisenhower in 1956 was submerged in water by White House security. Photo courtesy Fishing Tackle Retailer magazine.
Earlier, Hull had tested several designs before developing a manufacturing process; the first reel was produced on May 13, 1949. Called the Standard, it made its public debut at a Tulsa sports expo in June. By 1954, the reel’s simple push-button system used today was introduced.
In 1961, Zebco was acquired by Brunswick Corporation and introduced the 202 ZeeBee spincast, “an instant classic.”
Panic at White House
The regional marketing name – Zebco – became popular, but the bottom of each reel’s foot was stamped with the the name of the manufacturer, Zero Hour Bomb Company. The official name change to Zebco came in 1956 — soon after a friend of President Dwight D. Eisenhower asked the company to send a reel to the president.
According to a Zebco company history, when White House security officers saw the package labeled “Zero Hour Bomb Company,” they plunged it into a tub of water and called the bomb squad. After changing its name to Zebco, the company left the oilfield for good.
Jasper R. Dell “R.D.” Hull was inducted into the Sporting Goods Industry Hall of Fame in 1975 after receiving more than 35 patents. At the time of his induction, 70 million Zebco reels had been sold. He retired from the former oilfield time-bomb company in January 1977 after being diagnosed with cancer and died in December at age 64.
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The American Oil & Gas Historical Society (AOGHS) preserves U.S. petroleum history. Please become an AOGHS annual supporter and help maintain this energy education website and expand historical research. For more information, contact bawells@aoghs.org. © 2024 Bruce A. Wells.
Citation Information – Article Title: “Zebco Reel Oilfield History.” Authors: B.A. Wells and K.L. Wells. Website Name: American Oil & Gas Historical Society. URL: https://aoghs.org/oil-almanac/zebco-reel-oilfield-history. Last Updated: July 21, 2024. Original Published Date: February 20, 2018.
by Bruce Wells | Jul 8, 2024 | Petroleum History Almanac
As the U.S. petroleum industry expanded following the January 1901 “Lucas Gusher” at Spindletop Hill in Texas, service company pioneers like Carl Baker and Howard Hughes brought new technologies to oilfields.
Baker Oil Tools and Hughes Tools specialized in maximizing petroleum production, as did oilfield service company competitors Schlumberger, a French company founded in 1926, and Halliburton, which began in 1919 as a well-cementing company.
R.C. “Carl” Baker Sr.
Baker Oil Tool Company (later Baker International) had been founded by Reuben Carlton “Carl” Baker Sr., who among other inventions patented a cable-tool drill bit in 1903 after founding the Coalinga Oil Company in Coalinga, California.
Oil wells Carl Baker had drilled near Coalinga encountered hard rock formations that caused problems with casing, so he developed an offset cable-tool bit allowing him to drill a hole larger than the casing. He also patented a “Gas Trap for Oil Wells” in 1908, a “Pump-Plunger” in 1914, and a “Shoe Guide for Well Casings” in 1920.
Baker Tools founder R.C. “Carl” Baker in 1919.
Coalinga was “every inch a boom town and Mr. Baker would become a major player in the town’s growth,” according to the now closed R.C. Baker Memorial Museum. He also organized several small oil companies and the local power company, and established a bank.
After drilling wells in the Kern River oilfield, Baker added to his technological innovations on July 16, 1907, when he was awarded a patent for his Well Casing Shoe (No. 860,115), a device ensuring uninterrupted flow of oil through a well. His invention revolutionized oilfield production.
R.C. “Carl” Baker standing next to Baker Casing Shoes in 1914. Photo courtesy the now closed R.C. Baker Memorial Museum.
In 1913, Baker organized the Baker Casing Shoe Company (renamed Baker Tools two years later). He opened his first manufacturing plant in Coalinga.
When Baker Tools headquarters moved to Los Angeles in the 1930s, the building remained a company machine shop. It was donated by Baker to Coalinga in 1959. Two years later, the original machine shop and office of Baker Casing Shoe reopened as the R.C. Baker Memorial Museum.
By the time Carl Baker Sr. died in 1957 at age 85, he had been awarded more than 150 U.S. patents in his lifetime. “Though Mr. Baker never advanced beyond the third grade, he possessed an incredible understanding of mechanical and hydraulic systems,” reported the former Coalinga museum.
Baker Tools became Baker International in 1976 and Baker Hughes after the 1987 merger with Hughes Tool Company.
The Houston manufacturing operations of Sharp-Hughes Tool at 2nd and Girard Streets in 1915. Today, the site is on the campus of University of Houston–Downtown. Photo courtesy Houston Metropolitan Research Center, Houston Public Library.
Howard R. Hughes Sr.
The Hughes Tool Company began in 1908 as the Sharp-Hughes Tool Company founded by Walter B. Sharp and Howard R. Hughes, Sr.
“Fishtail” rotary drill bits became obsolete in 1909 when the two inventors introduced a dual-cone roller bit. They created a bit “designed to enable rotary drilling in harder, deeper formations than was possible with earlier fishtail bits,” according to a Hughes historian. Secret tests took place on a drilling rig at Goose Creek, south of Houston.
“In the early morning hours of June 1, 1909, Howard Hughes Sr. packed a secret invention into the trunk of his car and drove off into the Texas plains,” noted Gwen Wright of History Detectives in 2006. The drilling site was near Galveston Bay. Rotary drilling “fishtail ” bits of the time were “nearly worthless when they hit hard rock.”
The new technology would soon bring faster and deeper drilling worldwide, helping to find previously unreachable oil and natural gas reserves. The dual-cone bit also created many Texas millionaires, explained Don Clutterbuck, one of the PBS show’s sources.
“When the Hughes twin-cones hit hard rock, they kept turning, their dozens of sharp teeth (166 on each cone) grinding through the hard stone,” he added.
Although several inventors tried to develop better rotary drill bit technologies, Sharp-Hughes Tool Company was the first to bring it to American oilfields. Drilling times fell dramatically, saving petroleum companies huge amounts of money.
Howard Hughes Sr. of Houston, Texas, received a 1901 patent for a dual-cone drill bit.
The Society of Petroleum Engineers has noted that about the same time Hughes developed his bit, Granville A. Humason of Shreveport, Louisiana, patented the first cross-roller rock bit, the forerunner of the Reed cross-roller bit.
Biographers have noted that Hughes met Granville Humason in a Shreveport bar, where Humason sold his roller bit rights to Hughes for $150. The University of Texas Center for American History collection includes a 1951 recording of Humason’s recollections of that chance meeting. He recalled spending $50 of his sale proceeds at the bar during the balance of the evening.
After Sharp died in 1912, his widow Estelle Sharp sold her 50 percent share in the company to Hughes. It became Hughes Tool in 1915. Despite legal action between Hughes Tool and the Reed Roller Bit Company that occurred in the late 1920s, Hughes prevailed – and his oilfield service company prospered.
By 1934, Hughes Tool engineers design and patented the three-cone roller bit, an enduring design that remains much the same today. Hughes’ exclusive patent lasted until 1951, which allowed his Texas company to grow worldwide. More innovations (and mergers) would follow.
A February 1914 advertisement for the Sharp-Hughes Tool Company in Fuel Oil Journal.
Frank Christensen and George Christensen had developed the earliest diamond bit in 1941 and introduced diamond bits to oilfields in 1946, beginning with the Rangley field of Colorado. The long-lasting tungsten carbide tooth came into use in the early 1950s.
After Baker International acquired Hughes Tool Company in 1987, Baker Hughes acquired the Eastman Christensen Company three years later. Eastman was a world leader in directional drilling.
When Howard Hughes Sr. died in 1924, he left three-quarters of his company to Howard Hughes Jr., then a student at Rice University. The younger Hughes added to the success of Hughes Tool while becoming one of the richest men in the world. His many legacies include founding Hughes Aircraft Company and the Howard Hughes Medical Institute.
Learn more in Making Hole – Drilling Technology.
Oilfield Service Competition
A major competitor for any energy service company, today’s Schlumberger Limited can trace its roots to Caen, France. In 1912, brothers Conrad and Marcel began making geophysical measurements that recorded a map of equipotential curves (similar to contour lines on a map). Using very basic equipment, their field experiments led to invention of a downhole electronic “logging tool” in 1927.
After developing an electrical four-probe surface approach for mineral exploration, the brothers lowered another electric tool into a well. They recorded a single lateral-resistivity curve at fixed points in the well’s borehole and graphically plotted the results against depth – creating first electric well log of geologic formations.
Meanwhile another service company in Oklahoma, the Reda Pump Company had been founded by Armais Arutunoff, a close friend of Frank Phillips. By 1938, an estimated two percent of all the oil produced in the United States with artificial lift, was lifted by an Arutunoff pump.
Learn more in Inventing the Electric Submersible Pump (also see All Pumped Up – Oilfield Technology).
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Recommended Reading: History Of Oil Well Drilling
(2007); Trek of the Oil Finders: A History of Exploration for Petroleum (1975). Your Amazon purchase benefits the American Oil & Gas Historical Society. As an Amazon Associate, AOGHS earns a commission from qualifying purchases.
_______________________
The American Oil & Gas Historical Society (AOGHS) preserves U.S. petroleum history. Please become an AOGHS annual supporter and help maintain this energy education website and expand historical research. For more information, contact bawells@aoghs.org. © 2024 Bruce A. Wells.
Citation Information – Article Title: “Carl Baker and Howard Hughes.” Authors: B.A. Wells and K.L. Wells. Website Name: American Oil & Gas Historical Society. URL: https://aoghs.org/oil-almanac/carl-baker-howard-hughes. Last Updated: July 14, 2024. Original Published Date: December 17, 2017.
by Bruce Wells | Jun 1, 2024 | Petroleum History Almanac
Indiana researcher’s “Informal History Notes” help preserve U.S. petroleum company legacies.
James Hinds of Columbus, Indiana, originally completed his extensively researched history of the Indian Refining Company in November 2003. His work documented the early histories of Havoline Motor Oil (through 1962) and the Texas Company, the future Texaco (through 1985).
“Emphasis was placed on Indian Refining Company and on an accurate account of Havoline’s early days,” Hinds noted in his “Informal History Notes” emailed to the American Oil & Gas Historical Society in 2023.
To best share his research findings, Jim Hinds added, “Please feel free to use (or not use) as you see fit.”
James Hinds Informal History Notes
INDIAN REFINING COMPANY, INCORPORATED
HAVOLINE Motor Oil (through 1962)
The Texas Company / Texaco Inc. (through 1985)
Compiled by Jim Hinds, Columbus, Indiana
November 2003
In Memory of R. R. Hinds, Distributor
FOREWORD
1. These notes consist of information which I (with appreciable assistance) have been able to piece together on the corporate history of INDIAN REFINING COMPANY, INCORPORATED, the origins of HAVOLINE Motor Oil, and (to a lesser extent) the history of The Texas Company / Texaco Inc. Emphasis was placed on INDIAN REFINING COMPANY, and on an accurate account of HAVOLINE’s early days, since surprisingly little such information (especially on the “old INDIAN”) is readily available elsewhere. They are by no means a comprehensive history of The Texas Company / Texaco Inc. but only attempt to cover those events which I believe were most relevant to the histories of INDIAN REFINING COMPANY and HAVOLINE Motor Oil.
2. I am aware that these notes conflict, in some details, with “The Texaco Story – The First Fifty Years 1902-1952” (Marquis James, The Texas Company, 1953) which has come to be viewed as the “official history” of The Texas Company. Based on information which I have verified through multiple, independent sources, however, it appears that portions of the material with which Mr. James was given to work were either erroneous or misinterpreted.
3. It is recognized that “The Texas Company”, “TEXACO”, “HAVOLINE”, “INDIAN”, “FIRE-CHIEF”, and “Sky Chief” are or were registered trademarks of Texaco Inc. (a subsidiary of ChevronTexaco Corporation) or of its antecedents. They are used here for informational and historical research purposes, only. These notes are in no way an official publication of Texaco Inc. nor of ChevronTexaco Corporation.
A Texaco station was among the 2012 indoor exhibits featured at the National Route 66 Museum in Elk City, Oklahoma. Photo by Bruce Wells.
Chronology
28 March 1901 – The Texas Fuel Company is among some 200 companies organized in the days immediately following the famed oil strike at Spindletop Hill near Beaumont, Texas. The company establishes an office in Beaumont.
4 October 1901 – John F. Havemeyer of Yonkers, New York incorporates The Havemeyer Oil Company under the laws of that state, for purposes (as detailed on its certificate of incorporation) related to “lubricating and all other oils of every kind and nature” (probably referring to whale oil, other animal renderings, and – possibly – to various seed oils, in addition to petroleum).
2 January 1902 – The Texas Fuel Company begins business.
7 April 1902 – The Texas Fuel Company becomes The Texas Company and incorporates under the laws of the State of Texas.
1 January 1903 – “TEXACO” (having originated as the cable address of The Texas Company) is first used as a product name.
13 November 1903 – The Texas Company begins operations at its first refinery – Port Arthur [Texas] Works
14 November 1904 – Although its plant is physically located in the tiny northwestern-Indiana hamlet of Asphaltum, and 99.8% of its common and 100% of its preferred stock are listed in the name of 23-year-old Richmond M. Levering (a Lafayette, Indiana native currently residing in Chicago, Illinois), Indian Asphalt Company incorporates under the laws of the State of Maine. (While not recorded, it is speculated that the name “Indian” is an allusion to Indiana – meaning land or place “of Indians”.)
1904 – The Havemeyer Oil Company — having developed a unique cold-filtration process and blending package for oils — coins, and first uses, the name “HAVOLINE.”
1905 – Realizing that the Jasper County, Indiana oil field which it originally intended to exploit is effectively depleted, Indian Asphalt Company is persuaded (in “an extensive campaign by the [Georgetown] Board of Trade”) to move its offices and plant to Georgetown, Kentucky.
1 May 1906 – Growing quickly in both size and scope, Indian Asphalt Company changes its name to INDIAN REFINING COMPANY. Its plant is upgraded to “refinery” status and its product line expanded to include paraffin wax, paint, “Sunset Engine Oil”, “Bull Dog Compound”, and “Blue Grass Axle Grease” in addition to asphalt. Richmond M. Levering becomes the first president of the renamed company and is soon joined in business by his father and mentor – Indiana banker, financier, and entrepreneur J. Mortimer Levering – who becomes the company’s secretary.
8 December 1906 – “HAVOLINE” is registered as a trademark of The Havemeyer Oil Company for use as a brand name on oils (not strictly motor oil) and greases.
5 January 1907 – Havoline Oil Company (a “spin-off” of The Havemeyer Oil Company) is incorporporated under the laws of State of New York. As with The Havemeyer Oil Company, its stated purposes include production, purchase, refining, sales, and other dealings involving “animal” oils and fats as well as “mineral” (i.e. petroleum) oils.
1907 – Construction of INDIAN REFINING COMPANY’s Lawrenceville, Illinois refinery is completed and the refinery begins operation.
1908 – Although continuing to operate its Georgetown refinery, INDIAN REFINING COMPANY relocates its offices to Cincinnati, Ohio. The company also begins operation of a small refinery near East St. Louis, Illinois.
20 May 1909 – As part of a program of rapid expansion, INDIAN REFINING COMPANY incorporates under the laws of the State of New York and purchases The Havemeyer Oil Company, Havoline Oil Company, and the by-now established “HAVOLINE” name (which is then registered as a trademark of INDIAN REFINING COMPANY as a brand name for lubricating oils – again, not strictly motor oil).
1909 – Production of HAVOLINE products at the Lawrenceville refinery begins.
1 December 1909 – Following a brief illness, J. Mortimer Levering (secretary of INDIAN REFINING COMPANY) passes away.
17 December 1909 – The Havemeyer Oil Company is dissolved.
2 September 1910 – INDIAN REFINING COMPANY (Maine) is chartered to do business in the State of Louisiana and begins operating a refinery in New Orleans.
1909-1911 – Also included in this period of INDIAN REFINING COMPANY’s expansion are the purchases of the Bridgeport Oil Company (Bridgeport, Connecticut), the Record Oil Refining Company (Newark, New Jersey), a small refinery in Jersey City, New Jersey, and control of a large storage station at Kearny, New Jersey. The company launches a program aimed at making a full-scale entry into the European market.
16 March 1911 – Primarily in anticipation of expanding to the west coast, INDIAN REFINING COMPANY OF CALIFORNIA is created (and is incorporated under the laws of the State of New Jersey).
20 March 1911 – INDIAN REFINING COMPANY (New York) changes its name to INDIAN REFINING COMPANY OF NEW YORK and becomes the principal operating subsidiary of INDIAN REFINING COMPANY (Maine). The parent company’s main offices are moved from Cincinnati to New York City. Although its offices are moved, the company retains its close ties to the Cincinnati business community (which have existed since its inception as the Indian Asphalt Company) for many years. Its stock continues to be traded on the Cincinnati Stock Exchange and its board of directors includes (at various times) such well-known Cincinnati businessmen as William C. Procter, M. C. Fleischman, Lazard Kahn, and Bernard Kroger.
17 September – 6 November 1911 HAVOLINE Motor Oil lubricates the 28-horsepower engine of the first airplane to fly across the United States. Piloted by Calbraith Perry (“Cal”) Rodgers, the Wright EX bi-plane publicizes the new soft drink “Vin Fiz”, after which the the plane is named.
1 April 1912 – INDIAN REFINING COMPANY OF LOUISIANA incorporates under the laws of the
State of Louisiana.
December 1913 – January 1914 In conjunction with a sweeping organizational and financial re- structuring, INDIAN REFINING COMPANY (Maine) applies for and receives “authority to do business” in the States of New York and California. It assumes those functions formerly performed by INDIAN REFINING COMPANY OF NEW YORK. The planned expansion to the far-West, however, is effectively cancelled and INDIAN REFINING COMPANY OF CALIFORNIA is dissolved.
1915 – INDIAN REFINING COMPANY closes its Georgetown, East St. Louis, and Jersey City refineries and abandons the company’s European venture (which has proven to be a severe financial drain due largely the First World War).
1916 – INDIAN REFINING COMPANY (Maine)’s president, Richmond M. Levering, resigns, as do several other senior officers of the company.
December 1918 – January 1919 In yet another reorganization, INDIAN REFINING COMPANY OF NEW YORK, INDIAN REFINING COMPANY OF LOUISIANA, Havoline Oil Company, the Record Oil Refining Company, and the Bridgeport Oil Company – all subsidiaries of INDIAN REFINING COMPANY (Maine) (hereafter referred to simply as INDIAN REFINING COMPANY) – are dissolved. The New Orleans plant is closed.
1920 – INDIAN REFINING COMPANY purchases the capital stock of the Central Refining Company, which is located immediately north of the Lawrenceville refinery. The Central refinery facilities are ultimately reconfigured for lubricants manufacture.
1923 – The general offices of INDIAN REFINING COMPANY are moved from New York City to Lawrenceville.
1924 – INDIAN REFINING COMPANY sells its remaining producing properties (consisting mainly of wells and leases in Illinois and Ohio) to the Ohio Oil Company (later to become the Marathon Oil Company).
1924 – The globes for INDIAN gasoline pumps are redesigned: a red “ball” with “INDIAN” arched above and “GAS” arched below (both in blue letters) on a white globe, replaces the reddish-brown and black “running Indian” design which was previously used. (One-piece globes also include “HAVOLINE”, in letters, vertically on each side.)
1924-1925 – Wishing to even more closely associate the two names, INDIAN REFINING COMPANY adopts a totally re-designed “HAVOLINE” trademark and virtually identical “INDIAN GAS” logo, both of which prominently feature the red-white-and-blue “ball” which had first been incorporated into the “HAVOLINE” logo in 1922. A “dot” is added to the middle of the “D” and above the second “I” in the word “INDIAN” (replicating the dots within the “O” and above the “I” in “HAVOLINE”). “INDIAN HI-TEST” Gasoline (made identifiable by red dye) is introduced on a limited basis.
1926 – The subsidiary Indian Pipe Line Corporation is sold to the Illinois Pipe Line Company.
May 1926 – The Texas Company introduces “New and Better TEXACO Gasoline”.
26 August 1926 – The Texas Corporation is incorporated under the laws of the State of Delaware and, by exchange of shares, acquires substantially all outstanding stock of The Texas Company (Texas).
20 April 1927 – The Texas Company incorporates (under the laws of the State of Delaware) as the principal operating subsidiary of The Texas Corporation. All assets of The Texas Company (Texas) are transferred to The Texas Company (Delaware) and The Texas Company (Texas) is dissolved. The Texas Corporation becomes the “parent company” of the by-now numerous “Texas Company” entities and other subsidiaries.
2 March 1928 – The Texas Corporation acquires the California Petroleum Corporation, which is reorganized as The Texas Company (California).
16 August 1929 – Its chemists and engineers (led by Dr. Francis X. Govers) having perfected a revolutionary solvent-dewaxing process, INDIAN REFINING COMPANY introduces “HAVOLINE WAXFREE” motor oil, replacing “HAVOLINE –the power oil” (which had, early in the 1920’s, supplanted “HAVOLINE It Makes a Difference”). (An economy “Blended HAVOLINE” is also offered, primarily in bulk.)
By 1930 “HAVOLINE” sales (both nation-wide and overseas) not only remain strong but grow, markedly, following the introduction of “HAVOLINE WAXFREE”. But, while it had once been in the retail gasoline, kerosene, and fuel oil markets (to varying extents) in over 25 states, the growing effects of the Depression, increasing difficulty in competing with the larger oil companies, the lack of reliable sources of crude, and (especially) the huge amount of money spent in developing the Govers solvent-dewaxing process, combine to force INDIAN REFINING COMPANY to retrench and restrict such marketing to Indiana,
Michigan, eastern Illinois, northern Kentucky, and western Ohio. (Within this limited area, however, the company still has a well-developed and efficient distribution and sales network. Into the latter 1920’s, for example, “INDIAN” accounts for some 20% of all gasoline sales in Indiana.)
1930 – The Texas Corporation introduces “TEXACO Ethyl Gasoline” (which is renamed “FIRE-CHIEF Ethyl” 15 April 1932).
August 1930 INDIAN REFINING COMPANY introduces a higher-octane “regular” gasoline which is made identifiable by green dye and which is dubbed “INDIAN Green-Lite” Gasoline.
14 January 1931 – The Texas Corporation gains controlling interest in INDIAN REFINING COMPANY, including the rights to HAVOLINE Motor Oil (and the all-important Govers solvent-dewaxing process) and INDIAN REFINING COMPANY’s
remaining active and inactive subsidiaries (the Indian Realty Corporation, the Central Refining Company, and the Havoline Oil Company of Canada, Ltd.). This also gives The Texas Corporation an established distribution and sales network
and entry into the retail gasoline market in Indiana, Michigan, eastern Illinois, northern Kentucky, and western Ohio – areas in which it has not previously had any significant presence. (The Texas Corporation limits use of the “HAVOLINE” name to motor oil, only; it is not again used on products other than motor oil until the mid-1990’s)
14 January 1931 – 15 March 1943 INDIAN REFINING COMPANY continues in operation as an “affiliate” of The Texas Corporation, although all sales outlets and company facilities and equipment are re-badged as “TEXACO.” Production of “TEXACO” gasolines begins at the Lawrenceville refinery. An “INDIAN”-brand gasoline becomes a “sub-regular” (priced below “TEXACO” gasolines) and is added to the product line at most outlets, nation-wide. Production of “INDIAN” gasoline is included at other Texas Corporation refineries. (It is during this period that “INDIAN” pumps bear a distinctive plate – either round or rectangular – featuring an art deco Indian beadwork design.) National marketing and sales offices for INDIAN REFINING COMPANY are opened in Indianapolis, Indiana.
15 April 1932 – “TEXACO FIRE-CHIEF Gasoline” is introduced.
1934 – Furfural solvent-extraction (developed by The Texas Corporation) is combined with the Govers solvent-dewaxing process in the manufacture of “HAVOLINE WAXFREE”.
1935 – Production of “HAVOLINE WAXFREE” at Port Arthur Works is begun in order to supplement the output of the Lawrenceville refinery.
May 1936 – “New TEXACO Motor Oil” (also produced with the solvent-dewaxing/furfural solvent-extraction process but with a totally different and less-expensive formulation than that of HAVOLINE) is introduced.
1938 – “HAVOLINE – DISTILLED AND INSULATED” is introduced.
October 1938 – “TEXACO Sky Chief Gasoline” is introduced (replacing “FIRE-CHIEF Ethyl”).
1 November 1941 – The Texas Company (California) is instructed to transfer all assets to The Texas Company (Delaware) and is then dissolved. The Texas Corporation “merges itself into” The Texas Company (Delaware). The Texas Company (Delaware) — hereafter referred to simply as “The Texas Company” — becomes the “parent company”.
15 March 1943 – INDIAN REFINING COMPANY’s stockholders transfer all of the company’s property and assets to The Texas Company in exchange for shares of that company’s stock. The Texas Company discontinues “INDIAN” gasoline and all other use in trade of the INDIAN name.
24 April 1943 – An agreement is implemented under which The Texas Company (partially by what amounts to cash purchase but, primarily, through exchange of shares) secures all INDIAN REFINING COMPANY stock, which is then cancelled. (INDIAN REFINING COMPANY, INCORPORATED is thus liquidated and is placed in “inactive corporation” status by the State of Maine (under whose laws it was incorporated) 31 December 1943.)
30 April 1943 – The Texas Company creates a second “Indian Refining Company”, which it incorporates under the laws of the State of Delaware – a “shell” company which it lists as an inactive subsidiary.
1946 – “New and Improved HAVOLINE” is introduced.
1950 – “Custom-Made HAVOLINE” is introduced.
Early 1950’s Lubricants production at the Lawrenceville refinery is discontinued; the lubricants production facility is dismantled and portions of that area of the property are disposed of.
1953 – “Advanced Custom-Made HAVOLINE” is introduced.
1955 – “Advanced Custom-Made HAVOLINE Special 10W-30” is introduced.
26 August 1958 – INDIAN REFINING COMPANY, INCORPORATED is officially dissolved by the State of Maine.
1 May 1959 – The Texas Company becomes Texaco Inc.
1962 – New HAVOLINE cans are introduced. The “TEXACO” trademark replaces the INDIAN REFINING COMPANY-era red-white-and-blue “ball” in a totally re-designed “HAVOLINE” logo.
1980 – For numerous reasons (among them the expense of needed technological upgrades), the prospects for the Lawrenceville refinery’s future profitability have eroded significantly. Unable to establish what might be a viable alternative means of supplying product to the area, Texaco Inc. makes the decision to withdraw from the retail gasoline market in that portion of the upper Midwest traditionally serviced by Lawrenceville.
1982 – The marking of all 55-gallon TEXACO drums becomes black with a red band. TEXACO oil drums had, historically, been gray with a green band with two exceptions. Drums of multi-grade (SAE 10W-30 and 10W-40) HAVOLINE Motor Oil were painted dark blue with a gold band and “head”. Those of “straight-grade” HAVOLINE were painted dark blue with a white band and head – Texaco Inc.’s last remaining use of The Havemeyer Oil Company’s original colors.
March 1985 – The diminution of reasonably-accessible sources of suitable crude, the ever- increasing costs of compliance with governmental regulations, and other business considerations combine to make continued operation of the Lawrenceville refinery economically unfeasible. Texaco Refining and Marketing Inc. (a recently-formed subsidiary of Texaco Inc.) completes the withdrawal from the retail and wholesale motor fuels market in a contiguous area spanning Illinois, Indiana, Kentucky, and
Wisconsin. The Lawrenceville refinery is closed.
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Recommended Reading: The Texaco Story: The First Fifty Years, 1902-1952
(2012). Your Amazon purchase benefits the American Oil & Gas Historical Society. As an Amazon Associate, AOGHS earns a commission from qualifying purchases.
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The American Oil & Gas Historical Society preserves U.S. petroleum history. Please become an AOGHS annual supporter and help maintain this energy education website and expand historical research. For more information, contact bawells@aoghs.org. Copyright © 2024 Bruce A. Wells. All rights reserved.
Citation Information – Article Title: “Histories of Indian Refining, Havoline, and Texaco.” Author: James Hinds. Website Name: American Oil & Gas Historical Society. URL: https://aoghs.org/oil-almanac/histories-of-indian-refining-havoline-and-texaco Last Updated: June 15, 2024. Original Published Date: June 21, 2023.
by Bruce Wells | May 27, 2024 | Petroleum History Almanac
Forum for sharing information about artifact research and preserving petroleum history.
The American Oil & Gas Historical Society (AOGHS) established this oil history forum page to help AOGHS members share research. For oilfield-related family heirlooms, the society also maintains an Oil & Gas Families page to help locate suitable museum collections for preserving these unique histories. Information about old petroleum company stock certificates can be found at the popular forum linked to Is my Old Oil Stock worth Anything?
Here is a simple way to help researchers share ideas and oil and gas historical information! Contact the society at bawells@aoghs.org if you would like your research question added to this oil history forum. Please use the comment section to answer or make suggestions. Post your answers or comments at the bottom of this page.
Oil History Research Forum
Research Request: May 28, 2024
Wayne Canada Gasoline Pump
Preserving a rare 1930s Wayne Canada pump.
I recently saved an uncommon Wayne 50A “showcase” gas pump from a metal recycling facility here in Canada. I didn’t have much time for details as it was literally standing in the scrap yard beside the metal chipping machine. I paid the asking price and loaded it into my truck.
Upon arriving home I noticed that the I.D tag was a Wayne Canada, which was a surprise because the odds of it being a Canadian Showcase pump are significantly smaller than American as Canada had far fewer of the 50 and 50A pumps for obvious reasons. The I.D tag got me curious however, as it is stamped 1001-CJXA.
Canadian researcher seeks information about a rare 1930s Wayne Company pump 1001-CJXA.
Is there any way to determine which company ordered this exact gas pump? Is it true that the “1001” number would indicate that this is serial number 1 in Canada for this gas pump? I was told once that Wayne pumps in the 1930s began with the number 100 meaning 100.1 would be serial number 1. I’m not sure if that’s true.
Thanks very much for any help. I’m aware of the pumps rarity and historical significance, hence why I’m trying to find more information on it. Have a great day.
— Jonathan Rempel
Note: The Wayne Oil Tank and Pump Company of Ft. Wayne, Indiana, in 1892 manufactured a hand-cranked kerosene dispenser later converted for gasoline (see Wayne’s Self-Measuring Pump). Primarily Petroleum (oldgas.com) includes research posts with service station histories and gas pump collections; other resources include community oil and gas museums and the Canadian oil patch historians at the Petroleum History Society (PHS).
Please email jrrempel123@gmail.com or post reply in the comments section below.
Research Request: April 20, 2024
Name of Offshore Drilling Rig
Seeking the name of ODECO platform from 1970s.
I’m doing research on my late father, James R. Reese Sr., who worked in the Gulf of Mexico in the early 1970s and into the 1980s, and I’m trying to find the name of a rig he worked on for ODECO. We believe it may have been called the Ocean Endeavour, and we have a photo from my father’s 10th anniversary at the company with “Odeco 7” written on the back. My research points to the Endeavour, but I’m not confident of that. Has anyone heard of the platform and any other name it might have had?
Thank you for any help.
— James Reese Jr.
Note: ODECO (Ocean Drilling & Exploration Company) was founded in 1953. It was acquired by Diamond Offshore Drilling in 1992.
Please email tepapa@hotmail.com or post reply in the comments section below.
Research Request: March 29, 2024
Eastern Oklahoma History
Writer looking to connect petroleum exploration and railroad growth.
I’m writing a memoir that touches on Oklahoma, where I’m from originally, and I would like to learn more about what role did oil and gas exploration played in the expansion of the railroads into the Cherokee Nation in eastern Oklahoma in the late 1800s.
— Dave
Please post reply in comments section below or email bawells@aoghs.org.
Research Request: February 22, 2024
Threatt Filling Station on Route 66
Architectural history of potential National Historic Landmark.
Established in the early 1920s, the Threatt Filling Station in Luther, Oklahoma, is considered the first – and potentially only – African American owned and operated gas station on Route 66. I am under contract with the National Park Service to perform a study to determine whether the the station is eligible to become a National Historic Landmark.
Constructed circa 1915 in Luther, Oklahoma, by Allen Threatt Sr., the Threatt Filling Station sold Conoco products for at least a portion of its many decades of service life, according to the Threatt Filling Station Foundation. Photo courtesy threattfillingstation.org.
What I am looking for is an Oklahoma contact, who has knowledge of the history of gas-oil distribution in the Sooner State in the 1920s-40s period. It appears that at one point, the Threatts were associated with Conoco. I would like to better understand how those supply-branding operations worked and whether there is historical paperwork that would cover this station.
Any assistance will be appreciated. Thank you,
— John
Please email john@archhistoryservices.com or post reply in the comments section below.
Research Request: January 2, 2024
Oil Refinery and R.R. Trackside Building Photos
Model railroader seeks detailed images of facilities in Santa Fe Springs and Los Angeles.
Thank you for sharing most interesting and valuable information. I use your society to help me with prototype research for my model railroading.
I am looking for information on the Powerine Oil Refinery at Santa Fe Springs circa 1950s and the trackside Hydril Oil Field Equipment buildings on approach to Los Angeles Union Passenger Terminal, and photos and dimensions of buildings/building interiors for model railroading purposes.
A model railroad scene of the southern California petroleum industry in the 1950s includes oil derricks, “each with an operating horsehead style oil pump underneath.”
Justin Mitchell has recreated trackside oilfield derricks at Santa Fe Springs and researched oilfield engine audio files, “so I can add sound to the layout to match the operating pumps.”
The Powerine Oil Refinery at Santa Fe Springs closed in 1995. Skilled model railroaders prize detail and historical accuracy.
Best regards from Sydney, Australia
— Justin Mitchell
Please post reply in comments section below or email bawells@aoghs.org.
Research Request: December 26, 2023
Cities Service in Wichita
Seeking service station photos.
I am looking for photographs of a Cities Service Station located at 610 N. Seneca Street in Wichita, Kansas, in the 1950s, maybe early 60s. I have my father’s business card from that station. I remember the service station even though I was only 4 years old. Any assistance is greatly appreciated.
— Pamela
Please post reply in comments section below or email bawells@aoghs.org.
Research Request: September 25, 2023
Circa 1930 Driller from Netherlands
From a researcher investigating a great-great uncle’s role in the Texas oil patch.
A family history researcher in the Netherlands seeks help adding to her limited information about a great-great uncle who worked for J. Barry Fuel Oil Company in Texas oilfields from the 1920s to the early 1930s. The petroleum-related career of Ralph “Dutch” Weges included traveling on an early oil tanker later sunk during World War I.
Learn more and share research in Driller from Netherlands.
Research Request: July 13, 2023
How and Where Standard Oil produced Naphtha
From a writer working on a history of the lighting of New York City.
In the late 19th century, Standard Oil gained control of all of the gas lighting companies in New York. My understanding is that they did so in part because the gas companies at the time produced something called water gas, which relied on the use of naphtha, and Standard Oil produced almost all of the naphtha in the United States.
How and where Standard Oil produced its naphtha around 1890-1900 and how it would have transported it to the NYC gas companies? Would it have been produced in the Midwest and shipped east by pipeline? Railcar? Did they ship crude oil east and refine it into naphtha somewhere on the East Coast?
Also, any suggestions for where I could find info on how much naphtha Standard Oil produced around that time and, perhaps, how much of it was shipped to New York? I have looked in all the standard histories and tried every Google and newspaper searches. Can anyone offer suggestions? Thanks very much.
— Mark
Please post reply in comments section below or email bawells@aoghs.org.
Reply
August 26, 2023, from Reference Services, American Heritage Center
The American Heritage Center at the University of Wyoming does hold a set of records for the Standard Oil Company of New Jersey, 1874-1979. The online guide is posted here. This is one of our older guides not yet converted to the online format, and it includes many handwritten notes about the removal of items from this manuscript collection to other collections.
— American Heritage Center, University of Wyoming
Research Request: June 23, 2023
Houston Petrol Filler
From an Australian “petrol bowser” researcher
I recently came across this brass fitting which is clearly marked THE HOUSTON PETROL FILLER Pat 1307. The patent number is extremely early. I am assuming it is part of an early petrol pump or as we call them here in Australia, a petrol bowser. Is there any chance anyone can identify what this was originally part of. Many thanks for your help. Regards.
— Justin
Please post reply in comments section below or email bawells@aoghs.org.
Reply
October 18, 2023 (also from Australia)
Hello Justin,
I have one of these that has turned up in my late father’s stuff. Identical to yours except for the screwed end which has a strangely shaped protrusion. I’ll send you a pic if you are interested. Did you ever find out anything about it? I’m looking for somewhere to donate it — where it will be appreciated.
Regards, David
Research Request: April 12, 2023
Information about Wooden Barrel
From researcher who has a barrel with a red star and
I have got this old oil barrel. I’m trying to find out more information about it. I’m guessing around the 1920’s but I really have no clue. I was hoping someone there could shed some light on it. I’m not interested in selling it just some information. Much appreciated!
— Robert
Please post reply in comments section below or email bawells@aoghs.org.
Reply
November 25, 2023
To Robert,
Your wood barrel is clearly “The Texas Company” (i.e., Texaco) container for “Petroleum Products.” Except for the red star with big green T, the rest of the lithography on your barrel is harder to interpret. My source for reference is Elton N. Gish’s self-published 2003 book Texaco’s Port Arthur Works. Unfortunately, the book does not have an index, but it has a lot of company photographs in it surrounded by narratives. Most of the photos of product containers are for metal cans and drums, but one group photo of a product display dated 1932 shows wood barrels still in use although metal drums predominate by that time. The only wood barrels discussed by Gish are for “slack barrels” used for asphalt, and it looks like you have some asphalt residue on your barrel top. Gish indicates that the “Red star-green T” trademark lithography began to be used by 1909 and continued to be used to present in various renditions, but a 1920s date range for you barrel seems reasonable. I hope this helps.
— Andy
Research Request: September 3, 2022
Identifying a Circa 1915 Gas Pump
From the lead mechanic at San Diego Air & Space Museum
I’m hoping someone visiting the American Oil & Gas Historical Society’s website can help me identify the gas pump we are restoring here at the San Diego Air and Space Museum. I believe it’s a Gilbert and Barker from 1915 or so.
The data plate is missing and I’ve been having trouble finding a similar one in my online search. Thanks!
— Gary Schulte, Lead Mechanic, SDASM
Please email Gary engshop@sdasm.org or post your reply in the comments section below.
Learn more history about early kerosene and gasoline pumps in First Gas Pump and Service Station; a collector’s rare 1892 pump in Wayne’s Self-Measuring Pump; and the 24-hour Gas-O-Mat in Coin-Operated Gas Pumps.
Research Request: August 11, 2022
Gas Streetlights in the Deep South
From a professor, author and “history detective”
I am doing historical research on gas streetlights in the Deep South. Any suggestions will be much appreciated. My big problem at the moment is Henry Pardin. He bought the patent rights to a washing machine in Washington, DC, in 1856 and was in Augusta, Georgia, in 1856. Pardin set up gas streetlights in Baton Rouge, Holly Springs, Natchez, and Shreveport in 1857-1860. I have failed to find him in any of the standard research sources.
Any help on gas street lights in the south before the Civil War is appreciated. Thank you for your time.
— Prof. Robert S. “Bob” Davis, Blountsville, Alabama, Genws@hiwaay.net
Please email Bob or post your reply in the comments section below.
Research Request: August 5, 2022
Drop in Stop Action Film
From a stop action film researcher:
“Your website is doing good things for education. It is a gold mine for STEM high school teachers — and also for people like me, who like stop motion oil industry films, Bill Rodebaugh noted in an August 2022 email to the American Oil & Gas Historical Society.
Researcher seeks the origin of stop action film (oil?) drops.
Rodebaugh, who has researched many stop motion archives (including AOGHS links at Petroleum History Videos), seeks help finding the source of an unusual character — a possible oil drop with a face and arms. The purpose of the figures remains unknown.
“I am discouraged about finding that stop motion film, because I have seen or skimmed through many of those industry films, which are primarily live action,” Rodebaugh explained. He knows the puppet character is not from the Shell Oil educational films, “Birth of an Oil Field” (1949) or “Prospecting for Petroleum” (1956). He hopes a website visitor can assist in identifying the origin of the hand-manipulated drops. “I am convinced that if this stop motion film can be found, it would be very interesting.”
— Bill Rodebaugh, brodebaugh@suddenlink.net
Please email Bill or post your reply in the comments section below.
Research Request: July 2022
Gas Station Marketplace History
From an automotive technology writer:
I’m looking for any information on the financial environment during the early days of the automotive and gasoline station industry. The idea is to compare and contrast the market-driven forces back then to the potential for government subsidies/investments etc. to pay for electric vehicle charging stations today.
At this point, I have not found any evidence but I wanted to be thorough and ask the petroleum history community. From what I have seen, gas stations were funded privately by petroleum companies and their investors and shareholders.
I’m not talking about gas station design or the impact on the nation/communities, but the market forces behind the growth of the industry. Please let me know of any recommended sources. I have already read The Gas Station in America by Jackie & Sculle.
— Gary Wollenhaupt, gary@garywrites.com
Please email Gary or post your reply in the comments section below.
Research Request: April 2022
Seeking Information about Doodlebugs
From a Colorado author, consulting geologist and engineer:
I am trying to gather information on doodlebugs, by which I mean pseudo-geophysical oil-finding devices. These could be anything from modified dowsing rods or pendulums to the mysterious black boxes. Although literally hundreds of these were used to search for oil in the 20th century, they seem to have almost all disappeared, presumably thrown out with the trash. If anyone has access to one of these devices, I would like to know.
— Dan Plazak
Please post reply in comments section below or email bawells@aoghs.org. Dan Plazak is a longtime AOGHS supporting member and a contributor to the historical society’s article Luling Oil Museum and Crudoleum.
Research Request: February 2022
Know anything about W.L. Nelson of University of Tulsa?
From an associate professor of history at the Massachusetts Institute of Technology, Cambridge, Massachusetts:
I am doing research on the role of the University of Tulsa in the education of petroleum refining engineers and in particular am seeking information about a professor who taught there named W.L. Nelson, author of the textbook Petroleum Refinery Engineering, first published in 1936. He taught at Tulsa until at least the early 1960s. He was also one of the founders of the Oil and Gas Journal and author of the magazine’s “Q&A on Technology” column. If anyone has any leads for original archival sources by or about Nelson and UT, I would appreciate hearing from you.
Thank you and best wishes, M.G.
Please post reply in comments section below or email bawells@aoghs.org.
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Oil History Forum
Research requests from 2021:
Star Oil Company Sign
Looking for information about an old porcelain sign from the Star Oil Company of Chicago.
Learn more in Seeking Star Oil Company.
Bowser Gas Pump Research
I have a BOWSER, pump #T25988; cut #103. This is a vintage hand crank unit. I can’t seem to find any info on it! Any help would be appreciated, Thank You. (Post comments below) — Larry
Hand-cranked Bowser Cut 103 Pump.
Originally designed to safely dispense kerosene as well as “burning fluid, and the light combustible products of petroleum,” early S.F. Bowser pumps added a hose attachment for dispensing gasoline directly into automobile fuel tanks by 1905. See First Gas Pump and Service Station for more about these pumps and details about Bowser’s innovations.
Bowser company once proclaimed its “Cut 103” as “the fastest indoor gasoline gallon pump ever made” with an optional “hose and portable muzzle for filling automobiles.”
Collectors’ sites like Oldgas.com offer research tips for those who share an interest in gas station technological innovations.
Circa 1900 California Oilfield Photo
My grandfather worked the oilfields in California in the early 1900’s.
He worked quite a bit in Coalinga and also Huntington Beach. He had this in his old pictures. I would like to identify it if possible. The only clue that I see is the word Westlake at the bottom of the picture. What little research I could do led me to believe it might be the Los Angeles area?
I would appreciate any help you can provide. (Post comments below.) — B.
Cities Service Bowling Teams and Oil History
I was wondering if there are any records or pictures of bowling leagues and teams for Cities Service in the late 1950s and early 1960s in Houston, Texas, or Lafayette, Louisiana. I would appreciate any information. My dad was on the team. (Post comments below.) — Lisa
Oilfield Storage Tanks
My family has a farm in western PA and once had a small oil pump on the land. I’m trying to learn how the oil was transported from the pump. I know a man came in a truck more than once each week to turn on the pump and collect oil, but I don’t know if there was a holding tank, how he filled his truck, etc. (My mother was a child there in the ’40s and simply can’t recall how it all worked.) Can anyone point me at a resource that would explain such things? I’m working on a children’s book and need to get it right. Thank you. — (Post comments below.) Lauren
Author seeking Historical Oil Prices
Can anyone at AOGHS tell me what the ballpark figures are in the amount of petroleum products so far extracted, versus how much oil-gas is left in the world? Also: the price per barrel of oil every decade from the 1920s to the present. And the resulting price per gallon during the decades from 1920 to the present year? I have almost completed my book about an independent oilman. Please post reply in comments section below or email bawells@aoghs.org.
— John
Painting related to Standard Oil History
I am researching an old oil painting on canvas that appears to be a gift to Esso Standard Corp. Subject: Iris flowers. There is some damage due to age but it is quite interesting. The painting appears to be signed in upper right corner: Hirase?
On the back, along each side, is Japanese writing that I think translates to “Congratulations Esso Standard” and “the Tucker Corporation” or “the Naniwa Tanker Corporation.” Date unknown, possibly 1920s.
I am not an expert in art nor Japanese culture, so some of my translation could be incorrect. I was hoping you or your colleagues might shed some light on this painting.
— Nancy
Please post oil history forum replies in the comments section below or email bawells@aoghs.org.
Early Gasoline Pumps
For the smaller, early stations from around 1930, was the gas stored in a tank in the ground below the dispenser/pump? — Chris Please ad comment below.
Oilfield Jet Engines
I was wondering about a neat aspect of oil and natural gas production; namely, the use of old, retired aircraft jet engines to produce power at remote oil company locations, and to pump gas/liquid over long distances in pipelines. Does anyone happen to recall what year a jet engine was first employed by the industry for this purpose? Nowadays, there is an interesting company called S&S Turbine Services Ltd. (based at Fort St. John, British Columbia) that handles all aspects of maintenance, overhaul and rebuilding for these industrial jets.
— Lindsey
Please post reply in comments section below or email bawells@aoghs.org.
Natalie O. Warren Propane Tanker Memorabilia
My father spent his working life with Lone Star Gas, he is gone many years now I am getting on. Going through a few of his things. A little book made up that he received when he and my mother attended the commissioning of the Natalie O. Warren Propane Tanker. I am wondering if it is of any value to anyone. Or any museum.
— Bill
Please post reply in comments section below or email bawells@aoghs.org.
Elephant Advertising of Skelly Oil
My grandfather owned a Skelly service station in Sidney, Iowa in the 1930s and 1940s. I have a photo of him with an elephant in front of the station. I recall reading somewhere that Skelly had this elephant touring from station to station as an advertising stunt. Does anyone have any more history on the live elephant tour for Skelly Oil? I’d love to find out more. — Jeff Please ad comment below.
Tree Stumps as Oilfield Tools
I am a graduate student at the Architectural Association in London working on a project that looks at the potential use of tree stumps as structural foundations. While researching I found the following extract from an article on The Petroleum Industry of the Gulf Coast Salt Dome Area in the early 20th century: “In the dense tangle of the cypress swamp, the crew have to carry their equipment and cut a trail as they go. Often they use a tree stump as solid support on which they set up their instruments.” I have been struggling to find any photos or drawings of how this system would have worked (i.e. how the instruments were supported by the stump) I was wondering if you might know where I could find any more information?
— Andrew
Post oil history forum replies in the comments section below or email bawells@aoghs.org.
Texas Road Oil Patch Trip
“Hi, next year we are planning a road trip in the United States that starts in Dallas, Texas, heading to Amarillo and then on to New Mexico and beyond. We will be following the U.S. 287 most of the way to Amarillo and would like to know of any oil fields we could visit or simply photograph on the way. From Amarillo we plan to take the U.S. 87. We realise this is quite a trivial request but you help would be much appreciated.”
— Kristin
Please post oil history forum replies in the comments section below or email bawells@aoghs.org.
Antique Calculator: The Slide Rule
Here’s a question about those analog calculating devices that became obsolete when electronic pocket calculators arrived in the early 1970s…Learn more in Refinery Supply Company Slide Rule.
Please post oil history forum replies in the comments section below or email bawells@aoghs.org.
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The American Oil & Gas Historical Society (AOGHS) preserves U.S. petroleum history. Become an AOGHS annual supporting member and help maintain this energy education website and expand historical research. Contact the society at bawells@aoghs.org if you would like a research question added. © 2024 Bruce A. Wells.
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by Bruce Wells | May 26, 2024 | Petroleum History Almanac
Marketing icon “Dino” and friends introduced children to wonders of the Mesozoic era courtesy of Sinclair Oil.
Harry Ford Sinclair established his petroleum company in 1916, making it one of the oldest continuous names in the U.S. energy industry. Appearing among other Sinclair Oil Company dinosaurs during the 1933-1934 World’s Fair in Chicago, “Dino” quickly became a marketing icon whose popularity – and educational value – with children remains today.
With $50 million in assets, Harry Ford Sinclair borrowed another $20 million and formed Sinclair Oil & Refining Corporation on May 1, 1916. He brought together a collection of several depressed oil properties, five small refineries and many untested leases — all acquired at bargain prices.
After the New York World’s Fair concluded in 1965, “Dino” and a caravan of Dinoland exhibits left Queens to begin a three-year tour, travelling more than 10,000 miles through 25 states to visit shopping centers — and Sinclair stations.
During its first 14 months of operations, Sinclair’s New York-based company produced six million barrels of oil for a net income of almost $9 million. The company’s refining capacity grew from 45,000 barrels of oil a day in 1920 to 100,000 barrels of oil a day in 1926. Refining capacity reached 150,000 barrels of oil per day in 1932.
The prospering producing and refining company began using an Apatosaurus (then called a Brontosaurus) in its advertising, sales promotions and product labels in 1930. Children loved it.
Chicago World’s Fair
Excited crowds gathered at Sinclair Oil Company dinosaurs exhibit during the Century of Progress International Exposition, also known as the Chicago World’s Fair, from May 27, 1933, to October 31, 1934.
The first Sinclair Oil “Brontosaurus” trademark made its debut in Chicago as an exhibit during the 1933-1934 “Century of Progress” World’s Fair.
As Sinclair’s dinosaur exhibit attracted Depression Era crowds. the company published a special edition newspaper, Big News, promoting the company’s diverse array of dinosaurs — and petroleum products.
“Sinclair uses dinosaurs in its motor oil adverting to impress on your mind the tremendous age of the crude oils from which Sinclair Motor Oils are made,” proclaimed one Big News article.
The Sinclair dinosaur exhibit drew large crowds once again at the 1936 Texas Centennial Exposition. Four years later, even more visitors marveled at an improved 70-foot dinosaur in Sinclair’s “Dinoland Pavilion” at the 1939-1940 New York World’s Fair.
Sinclair’s green giant and his accompanying cast of Jurassic buddies, including Triceratops, Stegosaurus, a duck-billed Hadrosaurus, and a 20-foot-tall Tyrannosaurus Rex – were again a success, especially among young people.
Sinclair’s first super-fuel is marketed in 1926. The “HC” initials stand for “Houston Concentrate,” but some advertising men prefer the term “High Compression.”
Although it was the first U.S. exposition to be based on the future — “the world of tomorrow” — the Sinclair dinosaurs remained a popular attraction among other innovative exhibits. The Westinghouse Company featured “Electro the Moto-Man,” a seven-foot robot that talked and smoked cigarettes.
“Dino” and friends would return to New York City with even greater acclaim in 1964. But it was soon after the Chicago World’s Fair that the oil company recorded its most successful single promotion.
Sinclair Dinosaurs Stamps
In 1935, Sinclair Oil published dinosaur stamps and a stamp album that could be filled only with colored dinosaur stamps — issued one at a time weekly at Sinclair service stations.
The first printing of Sinclair’s dinosaur stamp albums — distributed through its dealers within 48 hours after a single network radio broadcast of the offer — would astound marketing professionals.
In 1935, Sinclair gas stations offered dinosaur stamp albums – and eventually handed out four million albums and 48 million stamps.
“The final totals were 4 million albums and 48 million stamps,” the company noted about its campaign. “Dino” surpassed the other Sinclair Oil Company dinosaurs in becoming an icon of successful petroleum marketing wherever it went.
Refurbished, the 70-foot-long fiberglass green giant and his eight companions — including a large, 45-foot Tyrannosaurus Rex — would return to New York for another world’s fair in 1964-1965.
Fifty million New York City visitors attend the 1964-1965 New York World’s Fair — with the Sinclair Corporation’s “Dinoland” exhibition among the most popular of all.
In early 1964, spectators along the Hudson River were amazed to see a barge crowded with an improved Dino and his kin floating downriver. The super-sized reptiles were again bound for a New York World’s Fair. One, a Triceratops, was delivered by helicopter.
New York World’s Fair
“For the first time in 70 million years a herd of dinosaurs will travel down the Hudson River this month,” noted the September 1963 issue of Popular Science.
Spectators in 1964 marveled at a barge with dinosaurs on the Hudson River.
“Faithfully sculptured and big as life,” noted the magazine, the fiberglass dinosaurs traveled by barge from the Catskill Mountains studio of animal sculptor Louis Paul Jonas, his 18 assistants and paleontologist advisers.
Dismantling of “the great statue that stood in the Sinclair Pavilion of the New York World’s Fair, 1965.” Photo by Robert Walker, the New York Times Archives.
The nine dinosaurs took two months and $250,000 to complete by opening day, April 22, 1964. By the end of the World’s Fair, about 50 million visitors had marvelled at Sinclair’s “Dinoland” exhibit. Dino’s travels did not end when the fair closed in October 1965.
In July 1966, the Sinclair Dinoland exhibit visited Southdale Mall in Edina, Minnesota, where Andy and Doug Ward were photographed by their father David in front of Triceratops. Photo courtesy Doug Ward.
After being disassembled and configured for an extended road trip, Dino began visiting shopping centers and other venues where crowds of children were introduced to the wonders of prehistory, courtesy of Sinclair.
Today, many fair visitors fondly remember another attraction of Sinclair’s Dinoland popular Pavilion – “Mold-A-Rama” machines that dispensed warm, plastic dinosaurs for 25 cents.
One of the New York World’s Fair dinosaurs would end up in Kansas.
After traveling more 10,000 miles through 25 states and 38 major cities, Dino retired to Dinosaur Valley State Park in Glen Rose, Texas, about 50 miles southwest of Fort Worth. He can still be seen there today. The Texas park contains some of the best preserved dinosaur tracks in the world.
Sinclair Oil Company’s 70-foot Apatosaurus (and a 45-foot Tyrannosaurus Rex) are displayed in Dinosaur Valley State Park, 50 miles southwest of Fort Worth, Texas. Photo courtesy Dinosaur Valley State Park.
“There are two fiberglass models,” the park notes, “a 70-foot Apatosaurus and a 45-foot Tyrannosaurus Rex. They were built, under commission of the Sinclair Oil Company, for New York World’s Fair Dinosaur Exhibit of 1964 – 1965.”
Corythosaurus in Kansas
Although Sinclair was born in Benwood, West Virginia, today a Wheeling suburb, he grew up in Independence, Kansas. The Historical Museum of Independence educates visitors with an Oil Room exhibiting Sinclair’s extensive Mid-Continent oilfield production and refining heritage.
Sinclair Oil Corporation distributed 48 million dinosaur stamps in a highly successful marketing campaign.
On display in a nearby public park is Corythosaurus — one the dinosaurs from Sinclair’s “Dinoland” exhibit at the New York World’s Fair. The museum’s Old Post Office building was placed on the National Register of Historic Places in 1988.
“The museum’s permanent exhibits in 22 rooms tell stories of the early settlers’ lifestyle; the history of the oil industry; some of the Indian Culture collection and various historical artifacts,” explains the Historical Museum of Independence.
Young New Work World’s Fair visitors recall Sinclair’s “Mold-A-Rama” machine that made a souvenir dinosaur for 25 cents. “See it formed right before your very eyes!” Two sides of a mold came together, producing a still warm plastic dinosaur.
Although later a respected American industrialist, Harry Sinclair was implicated in the Teapot Dome Scandal. Albert Fall, appointed Interior Secretary in 1921 by President Warren G. Harding, was found guilty of accepting a bribe in 1929 — the first cabinet member to be convicted of a felony.
With full control of the Naval Petroleum Reserves, Fall had awarded noncompetitive leases to Sinclair’s Mammoth Oil Company for Teapot Dome oil reserves. Harry Sinclair was acquitted of giving a bribe, but served six-and-a-half months in prison for contempt of court and the U.S. Senate. He died on November 10, 1956.
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Recommended Reading: The 1964-1965 New York World’s Fair, Images of America (2004); The Exciting World of Dinosaurs, Sinclair Dinoland, New York World’s Fair 1964-65 (souvenir booklet); Teapot Dome Scandal (2009). Your Amazon purchase benefits the American Oil & Gas Historical Society. As an Amazon Associate, AOGHS earns a commission from qualifying purchases.
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The American Oil & Gas Historical Society (AOGHS) preserves U.S. petroleum history. Please become an AOGHS annual supporter and help maintain this energy education website and expand historical research. For more information, contact bawells@aoghs.org. © 2024 Bruce A. Wells. All rights reserved.
Citation Information – Article Title: “Dinosaur Fever – Sinclair’s Icon.” Authors: B.A. Wells and K.L. Wells. Website Name: American Oil & Gas Historical Society. URL: https://aoghs.org/oil-almanac/sinclair-dinosaur. Last Updated: May 22, 2024. Original Published Date: January 27, 2010.
by Bruce Wells | May 23, 2024 | Petroleum History Almanac
Less than 10 months after Edwin L. Drake and his driller William “Uncle Billy” Smith completed the first commercial U.S. oil well on August 27, 1859, along Oil Creek in Titusville, Pennsylvania, Thomas A. Gale wrote a detailed study about rock oil — and helped launch the petroleum age.
Published in 1860, The Wonder of the Nineteenth Century: Rock Oil in Pennsylvania and Elsewhere described a radical fuel source for the popular lamp fuel kerosene, which had been made from coal for more than a decade.
“Those who have not seen it burn, may rest assured its light is no moonshine; but something nearer the clear, strong, brilliant light of day,” Gale declared in his 25-cent pamphlet printed in Erie by Sloan & Griffith Company.
Thomas Gale’s 80-page pamphlet in 1860 marked the beginning of the petroleum age, illuminated with kerosene lamps.
“In other words, rock oil emits a dainty light; the brightest and yet the cheapest in the world; a light fit for Kings and Royalists, and not unsuitable for Republicans and Democrats,” Gale added.
Gale’s descriptions of the value of petroleum helped launch investments in new exploration companies, especially as he noted the commercial qualities of Pennsylvania oil for refining into kerosene, the distilled “coal oil” invented in 1848 by Canadian chemist Abraham Gesner.
Historians regard the 80-page publication as the first book about America’s petroleum industry.
Finding Oil in Rocks
The Wonder of the Nineteenth Century: Rock Oil in Pennsylvania and Elsewhere was almost forgotten until 1952, when the Ethyl Corporation of New York republished the work. Only three original copies were known to exist.
“Not by the widest stretch of the imagination could Thomas Gale have realized, when he put down his pen on June 1, 1860, that he had written a book destined to become one of the rarest of all oil books,” proclaimed the Ethyl historian when the company republished Gale’s book.
Ethyl Corporation noted the scarcity of copies of the book had prevented “all but a few historians” from giving the book the attention it deserved. “Gale wrote his book to satisfy a public desire for more information about petroleum. Newspapers had carried belated accounts of Drake’s discovery well, and the mad scramble for oil that followed, but actually the world new little about petroleum.”
The book’s 11 chapters explained practical aspects of the new petroleum industry. Chapters one and two, “What is Rock Oil?” and “Where is the Rock Oil found?” were followed by “Geological structure of the oil region.”
Chapter three in The Wonder of the Nineteenth Century: Rock Oil in Pennsylvania and Elsewhere features the “geological structure of the oil region,” today part of Oil Creek State Park in northwestern Pennsylvania.
Chapters four though six explained the early technologies (and costs) for pumping the oil, while the next two chapters examine “Uses of Rock Oil.” The final three chapters offered “Sketches of several oil wells,” “History of the Rock Oil enterprise,” and “Present condition and prospects of Rock Oil interests in different localities.”
Originally published by Sloan & Griffith of Erie, Pennsylvania, the 1860 cover noted the author as “a resident of Oil Creek” and included a biblical quote, “The Rock poured me out rivers of oil,” from Job, 29:6.
In addition to mysteriously burning gasses and “tar pits,” explorers for millennia have referenced signs of coal, bitumen, and substances very much like petroleum — a word derived from the Latin roots of petra, meaning “rock” and oleum meaning “oil.”
But was Thomas Gayle’s 1860 work the first oil book, as Ethyl Corporation historians believed when the company reprinted it in 1952? There have been many references to natural oil seeps recorded millennia ago (including the Bible), according to a geologist who has researched the earliest sightings of petroleum.
Rock Oil Products
In addition to providing oil for refining into kerosene for lamps (and someday rockets), oilfields discoveries led to many products, including improved axle greases, an oilfield paraffin balm , and in Easton, Pennsylvania, Crayola crayons. Petroleum offered an improved asphalt prior the first U.S. auto show in November 1900 in New York City’s Madison Square Garden.
Ethyl Corporation was established in 1923 by General Motors and Standard Oil of New Jersey,
Responding to consumer demand for better automobile gasoline, General Motors and Standard Oil of New Jersey established the Ethyl Corporation in 1923. The company initially downplayed the danger of tetraethyl lead, but the anti-knock gasoline proved vital as an aviation fuel (it still is) and for victory in World War II. Leaded gas was banned for use in cars in the 1970s.
Illuminating Petroleum
Several years prior to the 1859 oil discovery in Pennsylvania, businessman George Bissell hired a prominent Yale chemist to study the potential of oil and its products to convince potential investors.
“Gentlemen, it appears to me that there is much ground for encouragement in the belief that your company have in their possession a raw material from which, by simple and not expensive processes, they may manufacture very valuable products,” reported Benjamin Silliman Jr. in 1855.
Silliman’s groundbreaking “Report on the Rock Oil, or Petroleum, from Venango Co., Pennsylvania, with Special Reference to its Use for Illumination and Other Purposes,” convinced the petroleum industry’s earliest investors to drill at Titusville. Cable-tool technology developed for brine wells would drill the well.
According to historian Paul H. Giddens in the 1939 classic, The Birth of the Oil Industry, Silliman’s 1855 report, “proved to be a turning-point in the establishment of the petroleum business, for it dispelled many doubts about its value.”
The Pennsylvania Rock Oil Company would evolved into the Seneca Oil Company of New Haven, Connecticut, which became America’s first oil company after Drake completed the first U.S. commercial well drilled seeking oil in 1859.
Learn more in George Bissell’s Oil Seeps.
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Recommended Reading: The Wonder of the Nineteenth Century: Rock Oil in Pennsylvania and Elsewhere (1952); The Birth of the Oil Industry (1939); Myth, Legend, Reality: Edwin Laurentine Drake and the Early Oil Industry
(2009). Your Amazon purchase benefits the American Oil & Gas Historical Society. As an Amazon Associate, AOGHS earns a commission from qualifying purchases.
_______________________
The American Oil & Gas Historical Society (AOGHS) preserves U.S. petroleum history. Become an AOGHS annual supporter and help maintain this energy education website and expand historical research. For more information, contact bawells@aoghs.org. Copyright © 2024 Bruce A. Wells. All rights reserved.
Citation Information – Article Title: “First Oil Book of 1860.” Authors: B.A. Wells and K.L. Wells. Website Name: American Oil & Gas Historical Society. URL: https://aoghs.org/oil-almanac/first-oil-book-of-1860. Last Updated: May 23, 2024. Original Published Date: May 31, 2020.
