Buffalo Bill Shoshone Oil Company

Col. William F. Cody searched for Wyoming black gold.

 

Col. William F. “Buffalo Bill” Cody’s legacy extends beyond his famous Wild West show. A Wyoming town named Cody preserves his Big Horn Basin heritage, but less known is his adventure into the oil business.

“Buffalo Bill’s Wild West and Congress of Rough Riders of the World” once made W.F. Cody the most recognized man in the world. His fanciful Indian attacks on wagon trains, the marksmanship by Annie Oakley, and other attractions drew audiences in America and Europe. (more…)

This Week in Petroleum History, October 20 – 26

October 20, 1924 – First Tubular Goods Standards –

Shortages of equipment and drilling delays during World War I revealed the petroleum industry’s struggle with a lack of uniformity of pipe sizes, threads, and couplings. Founded in 1919, the American Petroleum Institute (API) gathered industry experts to come up with industry-wide standards to promote equipment compatibility. “After bringing these experts together to agree upon design and requirements, the first standard, Specifications for Steel and Iron Pipe for Oil Country Tubular Goods, was published on October 20, 1924,” notes API, which has since published more than 800 standards and guidelines. (more…)

Winona Oil Corporation

Hard lessons learned in the Wyoming Powder River Basin.

 

During World War I, the Winona Oil Corporation set up operations in Casper, Wyoming, with holdings of 1,200 acres of “selected land in the heart of Powder River.” The small, newly established exploration company reported having one drilling rig and another ready to be “rigged up” at another site.

Exterior of Winona Oil building that also sold petroleum products.

A Winona Oil Company station sold gasoline and and Ivaline Motor Oil, circa 1919. After months of difficult drilling, the company’s first exploratory well reached a depth of 700 feet without finding oil.

As the Powder River Basin attracted exploration companies, a 1918 discovery at a depth of about 2,600 feet by the Ohio Oil Company (later Marathon) would grow into the largest in the Rocky Mountains. Ohio Oil could afford drilling more productive wells a thousand feet deeper.

Along with earlier discoveries at Salt Creek (1908) and Big Muddy (1916), the Lance Creek field “brought an immediate boom and derricks sprang up everywhere,” according to the Niobrara Historical Society. The Basin’s abundant shale deposits also played a role.

With capitalization of $200,000, Winona Oil was considered a “poor boy” drilling venture dependent upon investors to fund continued drilling despite the risks. The company offered stock at 5 cents a share. Advertisements in the Ogden Standard enticed investors with “Winona Is Here to make Money, Money, Money.”

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In February 1918, C. Kirchner, secretary of the Winona Oil, conducted a promotional demonstration of the reduction of shale oil to gas for about 50 onlookers. “This gas was lighted and burned during the entire experiment to such an extent that a couple of engineers in the party made the remark that the gas itself would furnish 90 percent of the fuel necessary for the original reduction,” it was later proclaimed.

This Winona Oil interest in shale oil did not develop, although other contemporary ventures did pursue it (see Ute Oil Company).

Powder River Oilfield

Winona Oil by 1919 had only been able to drill 700 feet in its first drilling effort somewhere “on the north side of the railroad.”

Full-page ad for Winona Oil Company service station product Ivaline Motor Oil. "Hocus Pocus-or-Common-Sense?"

“Hocus Pocus-or-Common Sense?” Ivaline Motor Oil sales did not help the Winona Oil Company to survive its drilling ventures in the highly competitive oilfields of the Powder River Basin.

In March 1919, a trade magazine noted that “the Powder River Syndicate has undertaken to finish the well commenced by the Winona Oil Corporation at Powder River, Natrona Co., according to reports current in Casper.”

Another article in the Oil & Gas News added, “In the Powder River field, the Winona Oil Corporation has announced the purchase of a drilling machine which will be used to complete the company’s first well, which has been underway for months. The Winona claims to have solved all its difficulties and expects to go with its work without further delay.”

By the end of May, Winona Oil Company reportedly survived its financial difficulties and had reentered the field. Plans were by then underway to drill a second well.

Good news came the following month when the first well was described as “gassing heavily, and Casper people interested in the enterprise are very optimistic over the prospects,” the trade publication proclaimed, adding. “Should the well prove a good one, a large tract north of Powder River station would be added to the territory considered proven.”

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However, by August the good news had gone bad; the gasser well had to be abandoned, “as the hole was started with a casing too small to see it thoroughly.”

Powder River Syndicate

A second well was spudded by the Powder River Syndicate with Winona Oil a fifty-fifty partner. “The Winona Powder River Syndicate well No. 2, which was begun when the first hole pinched-out, is making 100 feet a day, according to reports from the field, and is down about 500 feet. This well is located north of Powder River, on Winona holdings,” noted the Oil & Gas News on September 4.

The publication reported bad news on January 29, 1920. “The Winona well at Powder River is also shut down, but it is claimed that drilling will resume in the spring,” the News noted. “This is the second well, the first having been lost on account of a bit wedged in the hole.”

Drilling did not resume in the spring or anytime thereafter. Despite the efforts of Winona Oil and the hopes of its investors, the independent exploration company did not survive. Cities Service Company bought Winona Oil and moved the Winona division to St. Paul, Minnesota.

More articles about small exploration and production companies attempting to join petroleum booms (and avoid busts) can be found in Is my Old Oil Stock worth Anything? 

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Recommended Reading: Black Gold, Patterns in the Development of Wyoming’s Oil Industry (1997); Trek of the Oil Finders: A History of Exploration for Petroleum (1975). Your Amazon purchase benefits the American Oil & Gas Historical Society. As an Amazon Associate, AOGHS earns a commission from qualifying purchases.

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The American Oil & Gas Historical Society (AOGHS) preserves U.S. petroleum history. Please become an annual AOGHS supporter and help maintain this energy education website and expand historical research. For more information, contact bawells@aoghs.org. Copyright © 2025 Bruce A. Wells. All rights reserved.

Citation Information – Article Title: “Winona Corporation.” Authors: B.A. Wells and K.L. Wells. Website Name: American Oil & Gas Historical Society. URL: https://aoghs.org/old-oil-stocks/winona-oil-corporation. Last Updated: October 18, 2025. Original Published Date: March 23, 2016.

First Wyoming Oil Wells

A popular 1837 book by Washington Irving helped reveal natural resources of the Far West.

 

Tales of a Wyoming “tar spring” convinced the experienced Pennsylvania oilfield explorer Mike Murphy to drill a shallow well in 1883. He sold his oil to Union Pacific to lubricate train axles. Others would follow in the search for Wyoming oilfields.

Civil War veteran Philip Shannon explored for oil at Salt Creek outside of Casper in 1890. His well revealed what proved to be a 22,000-acre oilfield. An oil gusher drilled by a Dutch company made headlines in 1908.

But the story of Wyoming’s petroleum really began with Washington Irving, author of “The Legend of Sleepy Hollow.” (more…)

Wyoming Peerless Oil Company

High hopes and investments end after one well in the Big Muddy.

 

In October 1917, Wyoming Peerless Oil Company stock promotions first appeared in the pages of the Cheyenne State Leader, Laramie Republican, and Wyoming Tribune newspapers.

Oil investment ads in Milwaukee Journal on June 2, 1918.

Peerless Oil and other newly formed exploration companies promoted themselves with often exaggerated newspaper ads in the Milwaukee Journal, June 2, 1918.

Within a year the new exploration company’s advertisements appeared in newspapers as far away as Milwaukee, Wisconsin: “Action Not Promises Our Motto,” noted one from 1918 placed in the Milwaukee Journal.

Many U.S. newspapers at the time included similar promotions as oilfield discoveries proliferated from California to Kansas. Just a few years earlier, Col. William F. Cody had searched for Wyoming black gold (see Buffalo Bill Shoshone Oil Company).

Peerless Oil Company promotion that appeared in Wyoming newspapers.

Another example of a Peerless Oil Company promotion of its Wyoming Big Muddy exploration effort.

Meanwhile, demand for gasoline had been growing since the first U.S. auto show in 1900. The Model T Fords and World War I, which the United States would soon join, resulted in a rapid proliferation of petroleum exploration companies.

Some of the startups used questionable claims to keep investors unaware of how risky and expensive the business of  finding and producing oil truly was. Nine out of 10 exploratory well attempts proved to be dry holes — and petroleum exploration was expensive in such remote areas.

The Big Muddy

The Wyoming Peerless Oil Company set its sights on drilling a well six miles from the nearest producer in the Big Muddy oilfield east of Casper.

Peerless Oil stock was initially offered at three cents per share. “Don’t wait for our first well to come in. You might not be able to get this stock then for less than 25-cents or 50-cents per share.”

Wyoming Big Muddy Oilfield Marker.

Many companies tried but failed to find petroleum wealth in the Big Muddy field.

The Big Muddy oilfield, located about four miles west of Glenrock in Converse County, was discovered in 1916, a discovery that touched off widespread drilling and brought about one of Wyoming’s famous oil booms. Today, a marker on the south side of Hwy. 230 at the junction with County Road 33 describes the historic field:

Big Muddy oil field is a typical Wyoming oil producing structure. The field, discovered in 1916, has produced over 30 million barrels of high quality oil.

Strata here were arched upward at the time the Rocky Mountains originated over 60 million years ago, to form anticline, or dome. Because oil is lighter than water, it rose to the crest of the dome where it was trapped in pore spaces between sand grains. The Wall Creek sand lies at a depth of near 3,000 feet and the Dakota sand at about 4,000 feet. The first oil well in Wyoming was drilled in 1884. There are now about 100 oil fields in the state.

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The Big Muddy field in Converse County launched a drilling boom, notes a University of Wyoming’s 2019 article, Wyoming Energy History. “Claim jumpers entered the area, some only drilling at night and pretending to be construction workers on the site during the day,” the article reports, adding that 13 steam boilers were stolen — and cable-tools “lost” down holes (see Fishing in Petroleum Wells).

Peerless Oil

Seeking more investors, advertisements reported Wyoming Peerless Oil’s drilling progress on its Big Muddy exploratory well: Down 1,475 feet by June of 1918; down 1,675 feet by July and down to 3,315 feet by August of 1919.

Although rumors of a dry hole began to circulate, the company continued to solicit more investors to fund deeper drilling. But after reaching 4,050 feet without finding oil, company officer Charles Straub announced the well would be abandoned. If more funds could be secured, Wyoming Peerless Oil would drill a second well, Straub added.

“Efforts have been made to extend the limits of the (Big Muddy) field in every direction, but these efforts have all been failures, and the area of the field is plainly marked,” reported the Oil and Gas News (this would change in 1950 with a discovery to the east of the field).

By February 1920, stockholders from Denver had petitioned a court to put the Wyoming Peerless Oil Company into receivership, alleging mismanagement by Straub and other company officers. Straub responded with a $50,000 libel suit, reported by the Casper Daily Tribune on March 5, 1920. Wyoming Peerless Oil never drilled a second well, and the company disappeared from newspaper accounts.

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The first record of oil in Wyoming came in 1832. An expedition led by Captain B.L.E. Bonneville took the first wagons through South Pass. Fifty years later, prospector Mike Murphy bought an oil lease on the site of Capt. Bonneville’s “great tar spring” southeast of Lander.

Learn more in First Wyoming Oil Wells.

The stories of exploration and production companies joining petroleum booms (and avoiding busts) can be found updated in Is my Old Oil Stock worth Anything?

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Recommended Reading:  William F. Cody’s Wyoming Empire: The Buffalo Bill Nobody Knows (2007); The Salt Creek Oil Field: Natrona County, Wyo., 1912 (reprint, 2017); Kettles and Crackers – A History of Wyoming Oil Refineries (2016). Your Amazon purchases benefit the American Oil & Gas Historical Society. As an Amazon Associate, AOGHS earns a commission from qualifying purchases.

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The American Oil & Gas Historical Society (AOGHS) preserves U.S. petroleum history. Please support this website, subscribe to the monthly email newsletter, and help expand our historical research. Contact bawells@aoghs.org. Copyright © 2026 Bruce A. Wells. 

Citation Information – Article Title: “Wyoming Peerless Oil Company.” Authors: B.A. Wells and K.L Wells. Website Name: American Oil & Gas Historical Society. URL: https://aoghs.org/oil-almanac/buffalo-bill-oil-company. Last Updated: October 1, 2025. Original Published Date: July 29, 2013.

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