by Bruce Wells | Jan 28, 2025 | Petroleum Transportation
Library of Congress photo tells many early automobile tales.
Picturing oil history: Details of an image in the Library of Congress digital collection offer insights into the early U.S. petroleum industry.
A single 1921 black-and-white photograph of a Washington, D.C., suburban gas station features petroleum products and transportation infrastructure just 20 years after the first U.S. auto show. Printed from an eight-inch by six-inch glass negative, the image features Takoma Park, Maryland, and its railroad station on the northeastern border of the District of Columbia.
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by Bruce Wells | Jan 22, 2025 | Petroleum Companies
Rise and fall of a California oil exploration company.
A new “black gold” rush in California took off in 1886 after William Rowland and partner William Lacy completed several producing oil wells at Rancho La Puente. Their company, Rowland & Lacy (later called the Puente Crude Oil Company), helped reveal the Puente oilfield.
The exploration venture — and a more successful one with a similar name, the Puente Oil Company — were among those seeking oil in southern California at the turn of the century. By 1912, many inexperienced companies had drilled more than 100 wells in the Fullerton area southeast of the Los Angeles field. Two expensive “dry holes” were completed by the Puente Crude Oil Company.
Puente Crude Oil Company was one of many small early 20th-century ventures hoping to find oil in southern California’s prolific oilfields at Brea Canyon and Fullerton.
Initially capitalized with $500,000, Puente Crude Oil offered stock to the public at 10 cents a share in 1900, but its two unsuccessful wells in the Puente field’s eastern extension brought the company to a quick financial crisis.
One well was lost to a “crooked hole” and the other found only traces of oil and natural gas as enthusiastic advertisements continued to solicit investment. Some ads referred to the widely known Sunset oilfield, discovered in 1892 in Kern County to the north.
By May 1901 company stock was offered at two cents per share to relieve indebtedness and enable further drilling on the company’s 870 acres in Rodeo Canyon. One year later, San Bernardino newspapers reported the company in trouble.
“This history of misadventure has not been pleasing to the stockholders of the Puente Crude Oil Company,” noted one article. “An auditing committee was appointed for the purpose of examining the books and accounts of the company,” it added.
Further reports in 1902 noted the company had issued no statements, “financial or otherwise,” for a year. Puente Crude Oil Company is absent from records thereafter.
South of Los Angeles, in Orange County, the Brea Museum and Heritage Center tells the story of the Olinda Oil Well No. 1 well of 1898 – one of many important California petroleum discoveries. Visit the Olinda Oil Museum and Trail at 4025 Santa Fe Road in Brea.
Much of Puente Oil’s former oil-producing land would later be managed by the Puente Hills Landfill Native Habitat Preservation Authority. In 2022, the Port of Los Angeles handled more than 220 million metric tons — 20 percent of all incoming cargo for the United States.
The stories of exploration and production (E&P) companies joining U.S. petroleum booms (and avoiding busts) can be found updated in Is my Old Oil Stock worth Anything?
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Recommended Reading: Los Angeles, California, Images of America
(2001). Your Amazon purchase benefits the American Oil & Gas Historical Society. As an Amazon Associate, AOGHS earns a commission from qualifying purchases.
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The American Oil & Gas Historical Society (AOGHS) preserves U.S. petroleum history. Please become an AOGHS annual supporter and help maintain this energy education website and expand historical research. For more information, contact bawells@aoghs.org. Copyright © 2025 Bruce A. Wells. All rights reserved.
Citation Information – Article Title: “Puente Crude Oil Company.” Authors: B.A. Wells and K.L. Wells. Website Name: American Oil & Gas Historical Society. URL: https://aoghs.org/old-oil-stocks/puente-crude-oil-company. Last Updated: January 30, 2025. Original Published Date: July 2, 2013.
by Bruce Wells | Dec 10, 2024 | Petroleum History Almanac
Grandfather scouted Philadelphia streets for earliest gas station locations.
Seeking to preserve heirlooms, families often turn to local museums, colleges, and historical societies for help. When related to petroleum business careers, the American Oil & Gas Historical Society (AOGHS) website maintains updated links to special resources, community oil and gas museums, and some help for researching old oil company stock certificates.
A petroleum industry artifact on the AOGHS Oil & Gas Families page has its own connection with refining history — and is an heirloom in search of an permanent home.
“I have an old Atlantic Richfield brochure that I’d be glad to donate to any interested party,” Jane Benner noted in a June 2022 email to AOGHS. “My grandfather (G.E. Cooper) and his brother (Albert Cooper) as well as a future brother-in-law (W.R. Pierce) are pictured among the staff salesmen and administrators. The handwriting identifying them is that of my grand mother, Eleanor Cooper Benner.”
The Atlantic Connecting Rod
Seeking advice for locating a suitable museum or archive, Benner attached the cover and interior photos from her family’s 1921 issue of “The Atlantic Connect Rod” (perhaps an employee publication of the Atlantic Refining Company). The Philadelphia-based venture incorporated in 1870 to refine lamp kerosene and other petroleum products.
Jane Benner’s grandfather George Edward Cooper stands among other Atlantic Refining Company salesmen and administrators in 1921.
Taken over by John D. Rockefeller’s Standard Oil Trust by the end of the 20th century, Atlantic Refining Company returned as an independent company following the U.S. Supreme Court’s dissolution of the monopoly in 1911.
With its South Philadelphia refinery among the largest in the United States, in 1966 Atlantic Refining merged with Richfield Oil Corporation, creating the Atlantic Richfield Company (ARCO). Two years later, the new major oil company made the first oil discovery in Alaska’s Prudhoe Bay, leading to construction of the Trans-Alaska Pipeline in the mid-1970s.
Early Philly Gas Stations
“All I know of my grandfather’s work is that he was responsible for identifying locations to open gas stations in Philadelphia (right side of the road, heading out of town, as my mother told me). He died in 1927, so likely his work there was during the 1910s and 1920s,” Benner explained.
The Gulf Refining Company had opened America’s first gas station in Pittsburgh in late 1913, and three years later, the company’s “Good Gulf Gasoline” also went on sale in West Philadelphia.
The Atlantic Refining publication features Albert Cooper, brother of Jane Benner’s grandfather, as well as a future brother-in-law (W. R. Pierce). The handwriting identifying them is that of her mother, Eleanor Cooper Benner.
The Gulf station opening at 33rd and Chestnut streets was the start of the “Battle for Gasadelphia,” according to PhillyHistory. In April 1916, Gulf added a second station at at Broad Street and Hunting Park Avenue.
“How did the competition respond? The Philadelphia and Pittsburgh-based Atlantic Refining Company formed a committee to brainstorm,” the 2013 blog noted. Gulf Refining’s first station used a distinctive pagoda style architecture. More designs would emerge to attract consumers.
Both refining companies used service station location and architecture to explore the earliest combinations of integrating functionalism with new or classical designs, noted Keith A. Sculle in his 2004 article, “Atlantic Refining Company’s Monumental Service Stations in Philadelphia, 1917-1919,” published in the Journal of American & Comparative Cultures (see Wiley Online Library).
Preserving Oil History
To find a home for her family’s Atlantic Refining artifact, Benner has been contacting Pennsylvania museums while researching more about the company and her grandfather’s career. She hopes her small but meaningful family heirloom will be preserved as part of America’s petroleum history.
“The booklet is remarkably informative about the company and their sales objectives at that time, including locations and photos of the early stations,” Benner noted in her email to AOGHS. “It’s fine to post my family story, as sparse as it is,” concluded the granddaughter of G.E. Cooper.
Benner added that she planned on contacting curators and archivists at oil museums, “in case anyone is interested.”
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Recommended Reading: An Illustrated Guide to Gas Pumps
(2008). Your Amazon purchase benefits the American Oil & Gas Historical Society. As an Amazon Associate, AOGHS earns a commission from qualifying purchases.
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The American Oil & Gas Historical Society preserves U.S. petroleum history. Please become an AOGHS annual supporter and help maintain this energy education website and expand historical research. For more information, contact bawells@aoghs.org. © 2025 Bruce A. Wells. All rights reserved.
Citation Information – Article Title: “Preserving a 1921 Atlantic Refining Publication.” Authors: B.A. Wells and K.L. Wells. Website Name: American Oil & Gas Historical Society. URL: https://aoghs.org/oil-almanac/laviness-family-oilfield-history. Last Updated: July 12, 2022. Original Published Date: July 12, 2022.
by Bruce Wells | Aug 5, 2024 | Petroleum Companies, Petroleum History Almanac
Searching for petroleum wealth in risky Mid-Continent fields.
The Kansas petroleum industry began in 1892 with an oilfield at Neodesha. In 1915, an oilfield discovery at El Dorado near Wichita revealed the giant Mid-Continent field, but it took years for business sense to arrive, according to the editor of a 1910 History of Wichita and Sedgwick County, Kansas.
The new science of petroleum geology helped reveal the Mid-Continent’s giant El Dorado oilfield in 1915. Photo courtesy Kansas Oil Museum.
“Sedgwick county has run the gamut of the hot winds, the drought, the floods, the grasshoppers, the boom, the wild unreasoning era of speculation, the land grafters, the oil grafters, the sellers of bogus stocks, speculation, over-capitalization, and all of the attendant and kindred evils,” observed Editor-in-Chief Orsemus Bentley. (more…)
by Bruce Wells | Mar 25, 2024 | Petroleum Companies
Chicago business sought risky shale opportunities during WWI.
At the end of the 20th century, record-breaking petroleum production from shale oil grew thanks to drilling and production technologies that produced from low permeability “tight oil” formations. But a century ago, the shale was an unconventional resource mined, crushed and transported to a retorting facility.
Mining shale began as an extraction process that converted organic matter within the rock (kerogen) into synthetic oil and gas, which could be used as a fuel or upgraded for an oil refinery feedstock.
The strategic importance of America’s mined shale production led to establishment of the Naval Petroleum and Oil Shale Reserves in 1912, “to insulate the United States from foreign dependency on oil during times of war.”
Commissioned in 1914 with coal-powered boilers, the battleship USS Texas was converted to use fuel oil in 1925. Photo courtesy Texas Parks and Wildlife Department.
Meanwhile, fuel oil also began replacing coal in U.S. warships (See Petroleum and Sea Power), as World War I erupted in Europe. After more than three years of neutrality, America entered the war on April 2, 1917.
Recognizing wartime demand for oil, Van H. Manning, director, U.S. Bureau of Mines, declared, “We have as yet untouched our great reserves of shale that contain oil…and are conservatively estimated to contain many times the amount of oil that has been or will have been produced from all the porous formations in this country.”
Central Oil Shale Refining Company formed with $500,000 capitalization and set up offices in Chicago. The venture saw a financial opportunity in mining shale and secured leases on 480 acres in Garfield County, Colorado, an area with known deposits.
Central Oil Shale Refining also leased a total of about 5,000 acres in Kentucky, Kansas, and Texas. These investments were a gamble on the margins of supply and demand.
Despite the risks, Central Oil Shale Refining presented “Expert Information on Oil Shale” to stockholders and potential investors at Chicago’s Palmer House hotel. Company executives promoted the mining and distillation of Colorado oil shales as an opportunity not to be missed. It helped that publications like Oil Field Engineering (December 1917) proclaimed shales as “A New Source of Gasoline.”
Shale Business Model
Oil shale operator Joseph Bellis presented a business model to the Palmer House audience, describing oil shale production process and economics. Bellis, a veteran of Colorado shale mining in the Piceance Creek Basin, later published a paper in the Colorado School of Mines’ quarterly magazine.
The paper may have helped Central Oil Shale Refining stock sales, but the company’s trajectory had already been determined on a farm near Ranger, Texas.
Concerns about U.S. wartime oil supplies declined — along with oil prices — soon after an October 17, 1917, gusher halfway between Abilene and Dallas. Still annually celebrated by area residents, “Roaring Ranger” J. McCleskey No. 1 well produced 1,600 barrels of oil a day. Other wells in the oilfield would yield up to 10,000 barrels of oil daily.
The North Texas drilling boom opened giant fields near Desdemona and Breckenridge (Conrad Hilton would buy his first hotel in Cisco). An even bigger oilfield was found in 1918 at Burkburnett, near Wichita Falls. With suddenly abundant supplies, oil sold for less than $2 per barrel — five cents a gallon.
Central Oil Shale Refining was in deep trouble. Even if every ton mined resulted in 50 gallons of oil, it would take more than 1,300 tons of shale every day to match the McCleskey’s well production alone. The numbers didn’t work and debts needed to be paid.
In one last effort to survive, Central Oil Shale Refining reorganized with the same officers, moved its offices, and subtly changed its name to Central Oil Shale and Refining Company. The new company quickly failed, leaving a brief shadow in financial records.
Another example of producing commercial quantities of petroleum from shale can be found in Ute Oil Company – Oil Shale Pioneer. By the 1980s, new technologies revolutionized petroleum production from low-permeability shales — especially for natural gas.
Annual U.S. crude oil production reached a record level of 10.96 million barrels per day in 2018, according to the U.S. Energy Information Administration.
Although geologists had known of the potential of drilling in these “tight oil” formations, only one percent of U.S. natural gas production came from shale as late as 2000. But by applying horizontal drilling and hydraulic fracturing techniques, in 2010 shale gas accounted for more than 20 percent of U.S. natural gas production, according to the Energy Information Administration (EIA).
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The American Oil & Gas Historical Society (AOGHS) preserves U.S. petroleum history. Become an AOGHS annual supporting member and help maintain this energy education website and expand historical research. For more information, contact bawells@aoghs.org. © 2024 Bruce A. Wells.
Citation Information – Article Title: “Central Oil Shale Refining Company.” Authors: B.A. Wells and K.L. Wells. Website Name: American Oil & Gas Historical Society. URL: https:https://aoghs.org/old-oil-stocks/central-oil-shale-refining-company. Last Updated: March 31, 2024. Original Published Date: April 1, 2019.
