Marathon of Ohio Oil
A 1954 well drilled by the Ohio Oil Company well reached more than four miles deep.
Founded in 1887 by Henry M. Ernst, the Ohio Oil Company got its exploration and production start in northwestern Ohio, at the time a leading oil producing region. Two years later, John D. Rockefeller’s Standard Oil Trust purchased the growing company — known as “The Ohio” — and in 1905 moved headquarters from Lima to Findlay.
Soon establishing itself as a major pipeline company, by 1908 the Ohio controlled half of the oil production in three states. The company resumed independent operation in 1911 following the dissolution of the Standard Oil monopoly.
The Ohio Oil Company’s exploration operations would expand into Wyoming and further westward.
The Ohio Oil Company in 1930 purchased Transcontinental Oil, a refiner that had marketed gasoline under the trademark “Marathon” since 1920. Photo courtesy Library of Congress.
In 1915, the company’s infrastructure added 1,800 miles of pipeline, as well as gathering and storage facilities, from its newly acquired Illinois Pipe Line Company. The Ohio then purchased the Lincoln Oil Refining Company to better integrate and develop more crude oil outlets.
“Ohio Oil saw the increasing need for marketing their own products with the ever increasing supply of automobiles appearing on the primitive roads,” explained Gary Drye, a collector of gas station antiques, in a 2006 forum at Oldgas.com.
The company ventured into marketing in June 1924 by purchasing Lincoln Oil Refining Company of Robinson, Illinois. With an assured supply of petroleum, the Ohio Oil’s “Linco” brand quickly expanded.
The Ohio Oil Company marketed its oil products as “Linco” after purchasing the Lincoln Oil Refinery in 1920. Undated photo of a station in Fremont, Ohio.
Meanwhile, a subsidiary in 1926 co-discovered the giant Yates oilfield in the Permian Basin of New Mexico and West Texas. “With huge successes in oil exploration and production ventures, Ohio Oil realized they needed even more retail outlets for their products,” Drye reported. By 1930, the company distributed Linco products throughout Ohio, Indiana, Illinois, Michigan and Kentucky.
Marathon of Ohio Oil
In 1930 Ohio Oil purchased Transcontinental Oil, a refiner that had marketed gasoline under the trademark “Marathon” across the Midwest and South since 1920. Acquiring the Marathon product name included the Pheidippides Greek runner trademark and the “Best in the long run” slogan.
Adopted in 2011, the third logo for corporate branding in Marathon Oil’s 124-year history.
According to Drye, Transcontinental “can best be remembered for a significant ‘first’ when in 1929 they opened several Marathon stations in Dallas, Texas in conjunction with Southland Ice Company’s ‘Tote’m’ stores (later 7-Eleven) creating the first gasoline/convenience store tie-in.”
The Marathon brand proved so popular that by World War II the name had replaced Linco at stations in the original five state territory. After the war, Ohio Oil continued to purchase other companies and expand throughout the 1950s.
Ohio Oil’s California Record
As deep drilling technologies continued to advanced in the 1950s, a record depth of 21,482 feet was reached by the Ohio Oil Company in the San Joaquin Valley of California.
Petroleum Engineer magazine in 1954 noted the well set a record despite being “halted by a fishing job.”
The deep oil well drilling attempt about 17 miles southwest of Bakersfield in prolific Kern County, experienced many challenges. A final problem led to it being plugged with cement on December 31, 1954. At more than four miles deep, down-hole drilling technology of the time was not up to the task when the drill bit became stuck.
The challenge of retrieving obstructions from deep in a well’s borehole – “fishing” – has challenged the petroleum industry since the first tool stuck at 134 feet and ruined a well spudded just four days after the famous 1859 discovery by Edwin Drake in Pennsylvania. See The First Dry Hole.
In a 1954 article about deep drilling technology, The Petroleum Engineer noted the Kern County well of the Ohio Oil Company — which would become Marathon Oil — set a record despite being “halted by a fishing job.” The well was a financial lost.
A 1953 Kern County well drilled by Richfield Oil Corporation produced oil from a depth of 17,895 feet, according to the magazine. At the time, the average U.S. cost for the nearly 100 wells drilled below 15,000 feet was about $550,000 per well. Learn more California petroleum exploration history by visiting the West Kern Oil Museum.
More than 630 exploratory wells with a total footage of almost three million feet were drilled in California during 1954, according to the American Association of Petroleum Geologists — the AAPG, established in 1917.
In 1962, celebrating its 75th anniversary, The Ohio changed its name to Marathon Oil Company and launched its new “M” in a hexagon shield logo design. Other milestones include:
1981 – U.S. Steel (USX) purchased the company.
1985 – Yates field produced its billionth barrel of oil.
1990 – Marathon opened headquarters in Houston.
2005 – Marathon became 100 percent owner of Marathon Ashland Petroleum LLC, which later became Marathon Petroleum Corp.
2011 – Completed a $3.5 billion investment in the Eagle Ford Shale play in Texas.
On June 30, 2011, Marathon Oil became an independent upstream company and unveiled an “energy wave” logo as it prepared to separate from Marathon Petroleum, based in Findlay. Read a more detailed history in Ohio Oil Company and visit the Hancock Historical Museum in Findlay.
On May 29, 2024, Marathon Oil announced it was being acquired by ConocoPhillips in an all-stock transaction valued at $22.5 billion.
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Recommended Reading: Portrait in Oil: How Ohio Oil Company Grew to Become Marathon
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The American Oil & Gas Historical Society (AOGHS) preserves U.S. petroleum history. Become an AOGHS annual supporting member and help maintain this energy education website and expand historical research. For more information, contact bawells@aoghs.org. Copyright © 2024 Bruce A. Wells. All rights reserved.
Citation Information – Article Title: “Marathon of Ohio Oil.” Authors: B.A. Wells and K.L. Wells. Website Name: American Oil & Gas Historical Society. URL: https://aoghs.org/stocks/marathon-ohio-oil. Last Updated: August 4, 2024. Original Published Date: December 28, 2014.
