Marathon of Ohio Oil

In 1930, the Ohio Oil Company purchased Transcontinental Oil, a refiner that had marketed gasoline under the trademark “Marathon” across the Midwest and South since 1920.

The Ohio Oil Company was founded in 1887 by Henry M. Ernst in northwestern Ohio, at the time a leading oil producing region.

John D. Rockefeller’s Standard Oil Trust purchased the company, known as “The Ohio” in 1889 and in 1905 moved headquarters from Lima to Findlay.

Establishing itself as a major pipeline company, by 1908 the Ohio controlled half of the oil production in three states.

The Ohio resumes independent operation in 1911 following the dissolution of the Standard Oil monopoly. Oil exploration expanded as far away as Wyoming.

In 1915, the Ohio assigned 1,800 miles of pipeline, as well as gathering and storage facilities, to its newly acquired Illinois Pipe Line Company. The Ohio then purchased the Lincoln Oil Refining Company to better integrate and develop crude oil outlets.

“Ohio Oil saw the increasing need for marketing their own products with the ever increasing supply of automobiles appearing on the primitive roads,” explains Gary Drye. “They finally ventured into marketing in June 1924 with the purchase of Lincoln Oil Refining Company of Robinson, Illinois.

Marathon of Ohio Oil

The Ohio Oil Company marketed its oil products as “Linco” after purchasing the Lincoln Oil Refinery in 1920. Undated photo of a station in Fremont, Ohio.

Drye, a collector of gas station antiques, notes that with an assured oil supply for the small refinery, the “Linco” brand expanded.

Meanwhile, a subsidiary in 1926 co-discovered the giant Yates oilfield in the Permian Basin of New Mexico and West Texas.

“With huge successes in oil exploration and production ventures, Ohio Oil realized they needed even more retail outlets for their products,” Drye reports. By 1930 Ohio Oil distributed Linco products throughout Ohio, Indiana, Illinois, Michigan and Kentucky.

Marathon of Ohio Oil

In 1930 Ohio Oil purchased Transcontinental Oil, a refiner that had marketed gasoline under the trademark “Marathon” across the Midwest and South since 1920. Acquiring the Marathon product name included the Pheidippides Greek runner trademark and the “Best in the long run” slogan.

Marathon of Ohio Oil

Adopted in 2011, the third logo for corporate branding in Marathon Oil’s 124-year history.

According to Drye, Transcontinental “can best be remembered for a significant ‘first’ when in 1929 they opened several Marathon stations in Dallas, Texas in conjunction with Southland Ice Company’s ‘Tote’m’ stores (later 7-Eleven) creating the first gasoline/convenience store tie-in.”

The Marathon brand proved so popular that by World War II the name had replaced Linco at stations in the original five state territory. After the war, Ohio Oil continued to purchase other companies and expand throughout the 1950s.

In 1962, celebrating its 75th anniversary, The Ohio changed its name to Marathon Oil Company and launched its new “M” in a hexagon shield logo design. Other milestones include:

1981 – U.S. Steel (USX) purchased the company.
1985 – Yates field produced its billionth barrel of oil.
1990 – Marathon opened headquarters in Houston.
2005 – Marathon became 100 percent owner of Marathon Ashland Petroleum LLC, which later became Marathon Petroleum Corp.
2011 – Completed a $3.5 billion investment in the Eagle Ford Shale play in Texas.

On June 30, 2011, Marathon Oil became an independent upstream company and unveiled an “energy wave” logo as it prepared to separate from Marathon Petroleum, based in Findlay. Read a more detailed history in Ohio Oil Company and visit the Hancock Historical Museum in Findlay.

Ohio Oil’s California Record

Marathon of Ohio Oil

A January 1954 trade magazine noted the record depth reached by the Ohio Oil Company’s deep well in Kern County – despite the well being “halted by a fishing job” and ending up a dry hole.

As deep drilling technologies continued to advance in the 1950s, a record depth of 21,482 feet was reached by the Ohio Oil Company in California.

Completed on December 31, 1954, the well was about 17 miles southwest of Bakersfield in prolific Kern County, in the San Joaquin Valley. At more than four miles deep, the well’s down-hole drilling technology was not up to the task and becomes stuck.

The challenge of retrieving obstructions from deep in a well’s borehole – “fishing” – has challenged the petroleum industry since the first tool stuck at 134 feet and ruined a well spudded just four days after the famous 1859 discovery by Edwin Drake in Pennsylvania. See The First Dry Hole.

In a 1954 article about deep drilling technology, The Petroleum Engineer noted the Kern County well of the Ohio Oil Company – today’s Marathon Oil – set a record despite being “halted by a fishing job.” The well was a dry hole.

Another 1953 Kern County well drilled by Richfield Oil Corporation produced oil from 17,895 feet, according to the magazine. Nationally, the average cost for the nearly 100 wells drilled below 15,000 feet was about $550,000 per well.

Six hundred and thirty-two exploratory wells with a total footage of almost three million feet were drilled in California during 1954, according to the American Association of Petroleum Geologists. Visit the West Kern Oil Museum and the “Black Gold” exhibit at the Kern County Museum.

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